Investment Writer Lead at Absa South Africa

Job Summary

• The Investment Communication Lead will be responsible for building and executing a distinctive communication and investment content strategy that supports and delivers the Absa Investment Solutions strategy. This will include the conceptualisation and compilation of investment-related marketing and communication material to support various distribution and marketing, including PR activities, of the Absa Investment Solutions team.

Job Description

Conceptualisation and implementation of investment communication strategy

• Develop and implement an integrated investment communication strategy for Absa Investment Solutions that will include internal and external communication, public relations, and content management. 
• Serve as the liaison for communications, content and public relations requirements between the business and external suppliers, and work with the respective Absa marketing teams.
• Align the communication efforts to support new business and client retention strategies and work closely with the responsible marketing teams in these areas.
• Proactively seek and recommend opportunities that will benefit the development of the overall Investment Solutions brand using communication and public relations strategies.
• Act as brand custodian and ensure the implementation and adherence to the Absa Africa brand. 
• Develop and manage key relationships with various marketing and communication teams and key external suppliers and stakeholders. 
• Manage the communication budget and prioritise projects.
• Play a key role within the broader marketing and communication team and provide input into the overall brand strategy of the business.  

Conceptualisation and compilation of investment collateral

• The Investment Communication Lead will be responsible for the conceptualisation and compilation of investment-related marketing and communication material with input from key stakeholders (Advisory Framework, Product Accreditation, Investment Product & Distribution Support and Research).
• The Investment Communication Lead will work closely with the custodians of the various distribution channels (Wealth, Investments, Private Bank and AIFA) by identifying and developing appropriate investment-related marketing materials. The role holder will ensure the timely distribution of all investment material both internally (distribution channels) and externally (clients).
• The role holder will be expected to keep abreast of the different types of Absa marketing material which could be used in a South African context.

Conceptualisation and compilation of investment content for the following:

• Client-facing electronic investment communications
• Proactively initiate and develop public content (thought leadership, insights, media releases, media notes, etc), as well as ways to build relationships between key spokespeople and the media. 
• Assist key stakeholders with the compilation of investment-related thought leadership articles intended for the media
• Compile content for the Absa Investment Solutions business initiatives - product brochures, regular houseview update and sales aides
• Compile ad-hoc investment content to support distribution activity
• Compile investment content to support various digital strategies

Education

• Bachelor`s Degrees and Advanced Diplomas: Communication Studies and Language (Required)