Junior Copywriter – Paid Media at Salt South Africa

About the Role

• A leading South African financial services brand is looking for a Junior Copywriter to join their in-house creative team. This is an entry-level writing role with real scope for development – you’ll build proficiency across multiple channels, learn from experienced writers and strategists, and develop the channel literacy needed to grow into a senior copywriting career.
• Due to the high volume of applications expected, candidates who have not received feedback within two weeks of applying should consider their application unsuccessful.

Key Responsibilities

• Produce on-brand copy for assigned channels including Google Search, Meta, organic social (Facebook, Instagram, LinkedIn), email, SMS, and website
• Write headlines, body copy, CTAs, subject lines, and descriptions that meet channel-specific requirements and brand guidelines
• Work with designers, strategists, and stakeholders to understand briefs and ensure copy integrates with creative assets
• Build working knowledge of platform requirements, formatting rules, and character limits across assigned channels
• Use approved AI writing tools under guidance, validating outputs against brand guidelines with senior team support
• Accept and integrate feedback to continuously improve copy quality and channel alignment
• Participate in campaign briefings and strategy discussions to understand campaign context and objectives
• Learn from performance data and exposure to diverse campaign types to develop copywriting craft

Requirements

• 1-3 years of copywriting experience across multiple channels, or relevant internship/agency experience
• Portfolio demonstrating copy samples across a range of formats, channels, and audiences
• Strong writing and editing abilities for both short-form and long-form content
• Ability to adapt tone and messaging for different channels and audience types
• Relevant degree in Journalism, Communications, English, Marketing, or related field

Advantageous

• Working knowledge of Google Ads or Meta Ads Manager
• Experience in financial services, fintech, retail, or consumer brands
• Basic understanding of SEO or conversion principles