Junior Marketing Coordinator - Old Khaki at Cape Union Mart

Purpose of the Role

• The Junior Marketing Coordinator will support the Brand Lead in the successful planning, coordination, and execution of marketing campaigns, productions, and operational marketing activities.
• This role plays a critical part in ensuring campaigns are delivered on time, production requirements are effectively managed, budgets and administration are maintained, and key stakeholders remain aligned throughout the campaign process.
• The ideal candidate is highly organised, proactive, solutions-driven, and willing to roll up their sleeves to get the job done. They will thrive in a fast-paced retail environment, possess strong attention to detail, and demonstrate the ability to manage multiple priorities simultaneously.

Key Responsibilities

Campaign Coordination

• Support the Brand Lead with campaign planning and execution requirements.
• Assist with campaign administration and coordination across departments.
• Conduct competitor research and monitor industry trends.
• Identify key cultural moments, events, and opportunities that can be leveraged within campaigns.
• Assist with campaign presentations and supporting documentation.
• Create and manage product information documents for completion by the merchandising team.
• Compile and manage retouching briefs post-shoot.
• Coordinate post-shoot image management, including obtaining imagery from photographers, briefing retouchers, managing deadlines, quality checking final assets, and ensuring imagery is stored and filed correctly.
• Identify and coordinate tactical marketing opportunities that support key campaigns and trading periods, including engaging with shopping centres and external partners to maximise brand visibility.
• Take and distribute meeting minutes where required and ensure follow-up actions are communicated to relevant stakeholders.

Production Coordination

• Coordinate shoot production administration and logistics alongside the Brand Lead.
• Manage all sample requirements for shoots.
• Coordinate model searches and brief model agencies on requirements.
• Plan and facilitate model castings.
• Coordinate hair and makeup requirements and briefing documentation.
• Prepare and distribute production documentation.
• Set up and coordinate styling sessions, ensuring products are organised according to campaign requirements.
• Prepare all production requirements and logistics ahead of shoots to ensure seamless execution.
• Attend productions where required and assist with on-the-ground coordination.
• Ensure all samples are tracked, managed, and returned timeously following shoots.

Trade & Promotions

• Coordinate and manage briefing requirements for promotional campaigns and key trading events.
• Ensure all stakeholders are aligned on promotional timelines, requirements, and deliverables.
• Coordinate and manage the execution of sale periods, promotional campaigns, and other key trading initiatives across relevant marketing touchpoints.

Marketing Operations & Administration

• Process and track invoices accurately and timeously.
• Maintain accurate records of marketing spend.
• Manage departmental stock and sample movement processes.
• Maintain marketing documentation, trackers, and filing systems.
• Assist with supplier follow-ups and administrative requirements where necessary.

Mall Marketing & Brand Visibility

• Manage relationships with shopping mall marketing teams.
• Communicate campaign activity, promotions, and seasonal messaging to shopping malls.
• Identify opportunities to increase brand visibility through mall marketing channels.
• Coordinate advertising and communication requirements relating to promotional periods and campaign activity.
• Develop and implement tactical visibility plans around key trading periods by leveraging mall marketing opportunities, digital screens, activations, and other relevant channels.

In-Store Marketing

• Manage in-store screen content and campaign updates.
• Ensure campaign videos, promotional messaging, and marketing collateral are updated on time.
• Ensure outdated campaign content is removed and replaced in line with campaign schedules.
• Assist in maintaining consistency of brand messaging across customer touchpoints.

Internal Activations & Employee Engagement

• Support the planning and execution of internal marketing activations and employee engagement initiatives.
• Support the planning and coordination of team events, celebrations, and recognition initiatives.
• Assist in creating engaging experiences that strengthen team culture and support employee engagement.

Requirements

Qualifications

• Grade 12 (Matric)
• Relevant tertiary qualification in Marketing, Communications, Brand Management, or a related field

Experience

• 1–2 years’ brand marketing experience
• Retail and shoot production experience (essential)
• Agency experience (advantageous)
• Strong project coordination background
• Experience coordinating multiple projects, stakeholders, and deadlines simultaneously
• Experience working in a fast-paced environment with changing priorities

Skills

• Excellent organisational and administrative skills
• Strong project and timeline coordination ability
• Intermediate proficiency in Microsoft Excel, PowerPoint, Word, and Canva
• Strong verbal and written communication skills
• Ability to coordinate multiple stakeholders and follow through on deliverables
• Strong problem-solving and decision-making ability
• Customer service orientation and negotiation skills

Competencies

• Demonstrates grit, resilience, and a strong work ethic
• Proactive, resourceful, and solutions-oriented
• Strong sense of ownership and accountability
• Willing to roll up their sleeves and get involved wherever required
• Able to work independently while collaborating effectively within a team
• Strong relationship builder with excellent interpersonal skills
• Emotionally mature, professional, and trustworthy
• Positive attitude with a willingness to learn and grow
• High attention to detail and strong organisational ability
• Comfortable working under pressure and managing multiple deadlines simultaneously
• Adaptable and able to navigate changing priorities
• Deadline-driven with strong business acumen
• Passionate about marketing, retail, and brand building
• Maintains professionalism and discretion in all interactions