Junior Marketing Manager: VAPS at Telesure Investment Holdings (TIH)

Responsibilities

Marketing

• Oversee a particular product or service within the larger marketing strategy. Work with brands, communications,operations and sales to ensure that the products arecorrectly communicated to the market.

Brand Strategy and Effectiveness

• Assist in establishing and implementing adequate marketingstrategies for the VAPS products, across brands. Definingthe measures used to determine brand effectiveness andusing the results to inform future activities.

Stakeholder Engagement

• Develop stakeholder engagement through identifying stakeholders, finding out their needs/issues/concerns.
• Liaising with all business areas and identifying opportunitiesfor growth in these areas and coordinate with interdepartmental teams to execute marketing and operational plans.

Brand Positioning

• Assist in achieving brand positioning and lead on contributing ideas to brand plans. Develop objectives and strategies for campaign implementation.

Insights and Reporting

• Regularly prepare and coordinate the completion of various data and analytics reports.
• Conduct analysis on performance and statistics and relate findings to key stakeholders.
• Track performance of implemented initiatives and communicate performance results to relevant stakeholders.

Continuous Improvement

• Review existing operations in own area of work and implement innovation processes. Ensure up to date knowledge of relevant products, systems and procedures.

Leadership and Direction

• Explain the local action plan to support team members in their understanding of what needs to be done and and how this relates to the broader business plan and the organisation's strategy, mission and vision; motivate people to achieve local business goals.

Budgeting & Costing

• Manage and track budgets and report on performance to more senior colleagues.

Research

• Carry out a range of research activities. Responsible for assisting with research projects related to target markets.

Performance Management

• Develop and propose own performance objectives; take appropriate actions to ensure achievement of agreed objectives, using the organisation's performance management systems to improve personal performance.
• Manage and report on team performance; set appropriate performance objectives for direct reports or project / account team members and hold them accountable for achieving these, taking appropriate corrective action where necessary to ensure the achievement of team / personal objectives.

Campaign Execution, Agency Management & Creative Process

• Prepare detailed briefs for media and creative agencies,ensuring alignment with VAPS objectives, target audience,and performance goals. Manage agency relationships,timelines, and deliverables. Collaborate on creative ideationand messaging to ensure relevance and compliance with brand guidelines. Oversee the end-to-end creative development process, ensuring quality and regulatory compliance. Coordinate stakeholder reviews and sign-offs to keep campaigns on schedule. Launch campaigns across paid channels and monitor performance for continuous optimisation.

Education

• Relevant Marketing degree (Essential); Honours/postgraduate qualification (Advantageous) (Required)

Experience

• 3 or more years' Digital campaign set up and management such as: Paid search campaigns, social media campaigns, display campaigns, experience in a marketing environment (Essential);Marketing experience across different product verticals and/or brands (Essential); 1 or more years experience in insurance/financial services (Essential); Experience in setting up, monitoring and analysing digital campaigns across platforms (Essential); Google Analytics understanding and experience (Advantageous);. 1 or more years' experience in supervising and directing people and other resources to achieve specific end results within limited timeframes (Advantageous)

End Date: December 26, 2025