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Carry1st is the leading publisher of social games and interactive content in Africa. We work with studios across the globe - from Addis Ababa to Sofia to New York City - to level up their games and scale in dynamic, frontier markets. In addition to our full-stack publishing service, we’ve built a proprietary payments and ecommerce experience which allows customers to pay for digital content, even when they don’t have a credit card.
As Junior User Acquisition Specialist you’ll be responsible for the growth of our mobile games through digital performance marketing campaigns. You’ll work closely with our Senior UA & AdMonetization Managers and business leaders to set up and optimize campaigns in order to profitably scale our user base. This is a multidisciplinary role that gives you the opportunity to stretch your analytical skills, strategize with product owners, and flex your creativity working with our artists on new campaign ideas.
Manage User Acquisition campaigns on Facebook Ads, Google Ads, Unity…and other Acquisition Networks
Analyze performance of and optimize UA campaigns (LTV, CTR, CPI, ROAS, retention)
Manage and maintain relationships with ad networks and external partners
Collaborate with creative team on marketing assets production
What makes you a great candidate?
1+ years of relevant experience in Digital Marketing
Ability to define, measure and conclude A/B tests, generate and read data in different views
Proven analytical capabilities and excitement about data-driven growth
Strong Excel skills
Passion for mobile games / mobile entertainment
Bonus: Experience in Mobile App performance marketing
What will we offer you?
Awesome opportunities for growth, where taking the lead is encouraged
The opportunity to work with a variety of different game genres (Casual, Puzzle, Board, Shooter…) at different stages of their lifecycle
The ability to work from anywhere in the world
Some additional perks you’ll get access to…
Co-working excursions and retreats: Our teams are encouraged to work from a shared location and visit each other. Carry1st will cover travel expenses, accommodation, and provide you with a daily spending allowance
Awesome equipment: To set our teammates up for success we make sure you’ve got everything you need to work effectively
Remote working allowance: An allowance that you can put towards creating your own office space, whether it’s internet expenses, ad-hoc equipment, or using a co-working space
Birthday leave: Our teammates enjoy a paid day off on their special day
Learning and development: Access to a Professional Development Fund to enable teammates to attend courses, conferences and training events
Social events: Fun and regular company events to relax and connect with teammates
Although we’ve specified a location that could work well for this role, it’s not essential to be based there. Carry1st is a remote first company – in fact, we currently have people in over 19 different countries. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. Join us!
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