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  • Posted: Jan 17, 2022
    Deadline: Not specified
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  • Carry1st is the leading publisher of social games and interactive content in Africa. We work with studios across the globe - from Addis Ababa to Sofia to New York City - to level up their games and scale them in dynamic, new markets. To serve our customers in Africa, we’ve built out a proprietary payments and ecommerce experience which gives our users ...
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    Junior User Acquisition Specialist

    Description

    Carry1st is the leading publisher of social games and interactive content in Africa. We work with studios across the globe - from Addis Ababa to Sofia to New York City - to level up their games and scale in dynamic, frontier markets. In addition to our full-stack publishing service, we’ve built a proprietary payments and ecommerce experience which allows customers to pay for digital content, even when they don’t have a credit card.

    As Junior User Acquisition Specialist you’ll be responsible for the growth of our mobile games through digital performance marketing campaigns. You’ll work closely with our Senior UA & AdMonetization Managers and business leaders to set up and optimize campaigns in order to profitably scale our user base. This is a multidisciplinary role that gives you the opportunity to stretch your analytical skills, strategize with product owners, and flex your creativity working with our artists on new campaign ideas.

    You will...

    • Manage User Acquisition campaigns on Facebook Ads, Google Ads, Unity…and other Acquisition Networks

    • Analyze performance of and optimize UA campaigns (LTV, CTR, CPI, ROAS, retention)

    • Manage and maintain relationships with ad networks and external partners

    • Collaborate with creative team on marketing assets production

    Requirements

    What makes you a great candidate?

    • 1+ years of relevant experience in Digital Marketing

    • Ability to define, measure and conclude A/B tests, generate and read data in different views

    • Proven analytical capabilities and excitement about data-driven growth

    • Strong Excel skills

    • Passion for mobile games / mobile entertainment

    • Bonus: Experience in Mobile App performance marketing

    Benefits

    What will we offer you?

    • Awesome opportunities for growth, where taking the lead is encouraged

    • The opportunity to work with a variety of different game genres (Casual, Puzzle, Board, Shooter…) at different stages of their lifecycle

    • The ability to work from anywhere in the world

    • Equity ownership

    Some additional perks you’ll get access to…

    • Co-working excursions and retreats: Our teams are encouraged to work from a shared location and visit each other. Carry1st will cover travel expenses, accommodation, and provide you with a daily spending allowance

    • Awesome equipment: To set our teammates up for success we make sure you’ve got everything you need to work effectively

    • Remote working allowance: An allowance that you can put towards creating your own office space, whether it’s internet expenses, ad-hoc equipment, or using a co-working space

    • Birthday leave: Our teammates enjoy a paid day off on their special day

    • Learning and development: Access to a Professional Development Fund to enable teammates to attend courses, conferences and training events

    • Social events: Fun and regular company events to relax and connect with teammates

    Although we’ve specified a location that could work well for this role, it’s not essential to be based there. Carry1st is a remote first company – in fact, we currently have people in over 19 different countries. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. Join us!

    Method of Application

    Interested and qualified? Go to Carry1st on apply.workable.com to apply

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