Jupidex: Product Marketing Specialist (Pietermaritzburg) at Plennegy Group

Description

• Jupidex (Pty) Ltd, which forms part of the Plennegy Group, is a market leader in Southern Africa regarding the distribution and service of high-quality equipment for Soil Preparation, Seeding, Spreading, Hay & Forage and Spraying. Founded in 1999, originally trading as Kverneland South Africa, the Head Office still remains in Pietermaritzburg in the heart of the KwaZulu-Natal Midlands. With world renowned brands such as Kverneland, McHale, Andreoli, Toscano, Kayhan Ertugrul, Izelmak and Carrarospray it emphasizes the passion Jupidex has for distributing the best Agricultural products in Southern Africa. With extremely knowledgeable Sales Specialists and Product Managers supported by Jupidex branches and our extensive dealer networks, Jupidex makes it their goal to provide a professional service to the farmers in Southern Africa.

RESPONSIBILITIES

Strategic Marketing & Branding

• Execute the company's brand strategy, ensuring brand consistency across all touchpoints.
• Translate business objectives into effective marketing campaigns that increase market share and customer retention.
• Coordinate marketing plans, product launches, advertising campaigns, and brand awareness initiatives.

Market Intelligence & Research

• Conduct in-depth market research on agricultural trends, competitor performance, and customer behaviour.
• Implement the Deep Customer Understanding (DCU) process, including customer segmentation and profiling.
• Compile and interpret data to identify opportunities, threats, and insights to support marketing strategy.
• Maintain up-to-date knowledge of market trends, product performance, and customer needs.

Pricing Strategy Support

• Collaborate with cross-functional teams to gather market-related pricing intelligence.
• Benchmark product pricing against competitors and customer segments to support optimal positioning.
• Maintain and update pricing calculations and price books on a monthly base.
• Analyse the effectiveness of promotional pricing and dealer incentives in achieving targeted ROI outcomes.
• Communicate relevant pricing changes and promotional structures to the sales team and ensure accurate messaging in marketing materials.

Sales Enablement

• Develop product-related content, tools, and presentations for the sales team.
• Provide training and support to sales teams on product features, benefits, and positioning.
• Ensure sales teams are equipped with current and compelling marketing materials.
• Oversee the management and availability of demonstration inventory.
• Coordinate demonstration plans and assist with executing customer demonstrations

Event Coordination

• Plan and manage the company’s presence at trade shows, field days, dealer meetings, and training workshops.
• Coordinate logistics, promotional material, branding collateral, and post-event lead generation follow-ups.
• Support the planning, coordination, and execution of trade shows, promotions, and product events.
• Track and evaluate the impact of marketing campaigns and events.

Administration & Budgeting

• Maintain a marketing calendar with deadlines, event dates, content schedules, and campaign timelines.
• Monitor and report on the marketing budget, ensuring efficient use of resources and ROI tracking.
• Maintain accurate records of product materials, promotional inventory, and campaign reports.
• Use platforms such as CRM for data input and activity tracking.

Requirements
REQUIREMENTS:

Qualification:

• Post-Matric Certificate/Diploma in agriculture/business/marketing or a related field (essential)
• Degree in agriculture/business/marketing or a related field (preferential)

Legal:

• Driver’s License and Police Clearance  

Experience:

• 3 - 5 years experience in a marketing role (essential)
• Occupational Health & Safety
• High level of agricultural product application knowledge - 3-5 years’ experience (essential)