Key Account Manager at Bacardi

Your Opportunity

The role is responsible for owning, developing, and driving the commercial agenda with customers.

Delivering breakthrough business performance within the account base. The Key Account Executive will be accountable for the execution of the commercial strategy within the designated accounts. Key Account Executives will be responsible for managing accounts with higher volume, value and/or strategic importance.

About You

• Inspirational self-leadership
• Ability to leverage of support structures to deliver on customer expectations.
• Solution driven mindset
• Constantly looking for opportunities
• Resilient and able to embrace and capitalize on a changing environment.
• Ability to maintain a positive and productive environment with both internal and external stakeholders.
• Motivated by working within ambiguity.
• Ambitious with a strong sense of purpose

Responsibilities

With our Consumer at the heart, your key focus will be to:

• Shape and deliver the customer and account strategy to maximize long term value to the company.
• Develop exemplary collaborative customer partnerships through world class account plans and joint business plans.
• Management of profit and NSV targets – “owning the numbers”.
• Consistent execution of a clear, simple, and powerful customer / channel strategy.
• Develop and orchestrate end-to-end relationships via a cross functional network within Bacardi and the customer base.
• Drive and measure the highest standards of execution for specified account base. Managing, holding and being accountable for 3rd party execution results in trade
• Obtain and apply facts and data, driving excellence in planning, decision making and performance measurement and taking corrective action as required.
• Utilizing shopper and category insights, make informed decisions to support the creation of powerful category strategies and breakthrough performance.
• Participate in S&OP process – giving account-specific inputs and utilizing outputs to develop accurate forecasting.
• Managing and implementation of IAP plan in respective accounts.
• Accountable for customer pricing and P&L targets in partnership with CPA incorporating the long-term brand and business ambition
• Lead and direct the Sales teams to beat the Plan (P&L, market share and distribution goals) and outperform the footprint via developing and executing business strategy in accounts
• Work with CPA to define account specific IAP plans
• Understand your numbers – Monthly, Quarterly and annual customer reviews. Know the drivers underlying Account results i.e. depletions, stock level, main activities, category trends, economic trends and consumer shifts for our brands and for competitors.
• Ensure all Rebate payments are up to date and TTS and clear and understood and tracked to drive account performance.
• Inspire a 3F culture with curiosity and drive for over performance

Skills and Experience

The Skills & Experience needed to create your legacy

• Market and Competitor Knowledge
• Brand and Category Knowledge (Customer)
• Customer Understanding
• Shopper Understanding and Insights
• Outlet Segmentation
• Channel Dynamics
• Category Strategy
• Channel and Customer Activity & Investment Planning
• Plan & Develop Execution Standards
• Plan & Develop Growth Drivers
• Joint Customer Planning
• Customer Proposition
• Channel Sales Briefing
• Activation and Execution
• Commercial Acumen
• Managing Execution Standards
• Managing Promotional Execution
• Activity Effectiveness & Evaluation
• Annual Channel Review
• Influencing at all levels
• Systems literacy
• Networking & collaboration

Personal Qualities

• Ability to leverage of support structures to deliver on customer expectations.
• Solution driven mindset
• Constantly looking for opportunities
• Resilient and able to embrace and capitalize on a changing environment.
• Ability to maintain a positive and productive environment with both internal and external stakeholders.
• Ambitious with a strong sense of purpose
• Ability to close of tasks