Lead Editor at Wilderness

Detailed Responsibilities

Leadership & Strategy:

• In collaboration with your line manager, guide, mentor, and inspire a team of writers, content creators, and editors across multiple markets.
• Develop and implement a clear editorial strategy aligned with the company’s brand positioning, values, and business goals.
• Own the tone of voice and messaging strategy across all internal and external content touchpoints.

Content Oversight:

• Oversee all editorial content, including website copy, brochures, digital campaigns, social media, print publications, press materials, and thought leadership pieces.
• Ensure editorial excellence, consistency, and accuracy across all branded content.
• Collaborate closely with creative, marketing, sales, and product teams to ensure a unified storytelling approach.

Copywriting & Editing:

• Write, review, and edit high-impact content that resonates with an affluent international audience.
• Create persuasive, elegant copy that reflects the sophistication of our brand and clientele.
• Translate complex or niche concepts—like conservation efforts or sustainability practices—into engaging, accessible narratives.

Digital & Marketing Integration

• Partner with the digital marketing team to develop SEO-optimized content that balances performance with luxury brand storytelling.
• Support campaigns across CRM, paid media, social platforms, and web to drive engagement and conversion.
• Maintain and evolve content calendars in sync with marketing goals and seasonal campaign cycles alongside our Content strategist and copywriter.

 Brand Guardian:

• Serve as the internal steward of the brand voice, ensuring that every piece of communication adheres to brand guidelines and elevates the customer experience.
• Uphold editorial integrity and compliance with relevant regulations or regional sensitivities.

Qualification:

• Bachelor's degree in English, Journalism, Marketing, or a related field.

Experience:                    

• 10+ years of experience in editorial roles, with a minimum of 5 in a leadership or director-level position.
• Demonstrated success working with luxury brands, preferably in travel, hospitality, lifestyle, or high-end consumer goods.
• Exceptional writing, researching and editing skills with a strong portfolio showcasing work aimed at UHNW audiences.
• Experience leading content development across multiple channels: web, print, social, CRM, and digital campaigns.
• Deep understanding of luxury consumer psychology, behavior, and emerging trends.
• Excellent research and communication skills
• Ability to work independently and collaboratively in a fast-paced environment
• Proficiency in Microsoft Office, Google Docs, and other content creation tools