Leads Specialist - Randburg at Hach

ABOUT THE ROLE

The Lead Specialist is responsible for proactively driving marketing lead generation and management activities and processes to accelerate incremental revenue growth in South Africa. The Leads Specialist will also contribute to generating demand through tele-lead generation. Aside from the main role of managing marketing-generated leads and helping drive TMDM in the region, they will also be in charge of maintaining and improving the quality of the marketing database to develop more effective and targeted TMDM activities and provide administrative sales support when needed.

This position is part of the Marketing Department located in Johannesburg, South Africa, and will be on-site.

In this role, you will:

Marketing Lead Generation & Management Duties

• Drive TMDM in MEA: Lead opportunity management of all TMDM leads (events, SEO, PPC, third-party databases, etc.) using established internal processes to drive TMDM bookings, ensuring all opportunities are attended to and followed up on, in a timely manner.
• Engage customers and prospects via phone and email to identify sales opportunities for immediate closure, funnel placement and assign qualified opportunities to the commercial team, channel partners, and/or ISS team to respond to customer inquiries.
• Conduct tele-lead generation to support marketing activities and campaigns, and follow up with customers on marketing leads until closure.
• Drive bookings through eCommerce by directing customers to the eCommerce website.
• Meet marketing KPIs through visual management, PSP, and countermeasures where appropriate.
• Daily update of data on SFDC

Marketing Visibility Duties

• Drive the visibility initiative for the entity
• Populate and maintain the highest standards of data accuracy and integrity in SFDC
• Ensure account visibility criteria are applied to all assigned accounts
• Work with the commercial team and channel partners to achieve visibility KPIs

Are you qualified?

The ideal candidate will have the following qualifications, experience, and background to perform effectively in the role:

• Minimum 2 years of lead generation and qualification experience, ideally within a B2B business with a basic understanding of marketing.
• Strong understanding of effective lead generation and qualification processes with a proven track record of growing leads and sales through online marketing.
• Knowledge of demand creation tools and multi-department, multi-stakeholder sales processes.
• Excellent analytical, communication, and project management skills.     
• Proficient in MS Office and good working knowledge of Excel and Salesforce.

PROFESSIONAL REQUIREMENTS:

• Proven track record of integrity and compliance in all business dealings
• Demonstrated track record of delivering results beyond expectations
• Use of reporting tools such as Excel, Access, PowerPoint, and CRM (Sales Force)
• Languages: English is a must. Afrikaans, Zulu, and other languages would be an additional plus.

EDUCATION:

• Diploma/Degree in Marketing or Business Administration or a related field
• Chemical Engineering or related Instrumentation/process control will be considered