Lubricants Brand Manager at Puma Energy

• Oversee all local marketing, advertising and promotional activities in our region
• Analyze brand positioning and consumer insights.
• Translate insights into Marketing plans and go-to-market activities
• Monitor market trends and share market insights on products and services
• Monitor market trends, research consumer markets and competitors’ activities
• Assist with lead generation and its effectiveness in the business
• Deliver projects and campaigns on time and within budget
• Oversee new and ongoing marketing and advertising activities
• Marketing projects completed on time and within budget.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Work with the team to establish performance specifications, cost and price parameters, market applications and sales estimates
• Collaborate with relevant functions (stakeholders) to deliver on the necessary outputs.
• Manage relationships with service providers (agencies)
• Support local development and implementation of Distributors’ marketing and sales plans
• Support our distributors to use our brands and support brand integrity and compliance at all times
• Manage Lubricants website for Africa Region

Experience

• 3-4 years Marketing qualification
• At least 5 years Marketing Communication/Brand management experience
• Experience in African Markets will be an added advantage

Skills

• Ability to review and critique creative concepts to sharply refine them into clear, effective on-brand communications that support business values and marketing objectives.,
• Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.,
• Knowledge of Marketing management principles involved in strategic planning, resource allocation, managing agency resources, understand the media landscape (tradition and digital)