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  • Posted: Mar 5, 2025
    Deadline: Not specified
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  • The South African Broadcasting Corporation (SABC (SOC) Limited, is a Schedule 2 (Major Public Entity) entity in terms of the Public Finance Management Act NO. 1 of 1999, as amended. It was established through an Act of Parliament in 1936, which replaced the previous state-controlled African Broadcasting Corporation. This was followed by the enactment of the ...
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    Manager Airtime Radio Sales (12548)

    Key Accountabilities:

    • Develop the Radio Airtime Management inputs for the annual departmental strategy.
    • Develop and implement strategic plans to create a support structure to enable delivery against all trading models.
    • Provide and guide in the process of  airtime inventory in Sales Division from Policy making to SOPs to executions.
    • Provide input to ensure alignment of clients’ needs and requirements with actual execution.
    • Report on projects and deliverables
    • Facilitate the process to ensure that Airtime Sales Operations is sufficiently resourced and capacitated to deliver.
    • Provide direction for the administration within the unit (recording of revenue, contracts, booking instructions etcetera)
    • Conduct daily, weekly and monthly checks to ensure no revenue leakages within the department
    • Takes the lead in the achievement and maintenance of quality within the department and sets high standards of performance for self and others through innovation and quality control measures
    • Instill  the company culture of competency and work ethic within the Unit and impart knowledge that empowers the team to make sound business decisions.
    • Resolving issues and provide guidance on Airtime Sales Operations matters to ensure conducive working environment
    • Identify gaps in the schedule in order to raise business opportunities for sales.
    • Implement mitigation factors for revenue leakages attributed by systems, operational model and staff inefficiencies.
    • Liaise with Sales Team, Agency Media Buyers, and Planners, GM Sales, SI, Sales Ops to ensure commercial requirements of advertising inventory is met.
    • Manage and Provide leadership and ensure compliance by the  Team Leaders, Bookings Airtime Executives and Traffic and Scheduling Executives
    • Simplify and  develop implementation processes and communications that are clear, concise and readily understood by internal/external stakeholders
    • Optimises inventory in line with ICASA mandate, ARA and or any other restrictions
    • Ensure adherence to  all SABC Policies, SOPs, SLAs in Airtime Management
    • Develop and  report observations and non-compliances in line with Risk and compliance requirements and provide input to relevant reporting structures
    • Responsible for Audit enquiries for Radio Airtime Management  
    • Maintain close working relationships with SABC Platforms to ensure optimal  management of Radio Airtime Department. Establish relationships with internal and external stakeholders
    • Manage the development of the staff through Learning and Development and develop on the job training programme for staff.
    • Ensure the implementation of performance management system and reviews.

    minimum requirements:

    • National Diploma or Bachelors Degree (NQF6/7) in Communication / Marketing / Advertising / Business Management or relevant tertiary qualification
    • 5 years’ experience in Radio and Television broadcasting i.e., Sales, Airtime Management, Sponsorship, Traffic, Medial logistics and Ingest environment.
    • 3 years in supervisory role within the broadcasting industry or relevant.
    • Understanding of the Broadcasting Regulations and Legislations (ICASA, BCCSA)
    • Knowledge of Media Industry  and Advertising industry
    • Knowledge of systems (SAP, Arianna, Telmar etc)
    • Ability to produce detailed project plans in which objectives are clearly defined and action steps for achieving them are clearly specified
    • Self-motivated individual who is committed, hardworking and shows enthusiasm
    • Numerical skills.
    • Time management skills.
    • Analytical skills.
    • Problem solving ability.
    • Quality orientated with attention to detail.
    • Proactive and action orientated.
    • Communication skills  (verbal and written)
    • Telephone etiquette
    • Team player with excellent interpersonal skills (interacts with others in a sensitive and effective way – respects and works well with others)
    • Customer Service orientated/
    • Ability to establish and maintain relationships with people at all levels.
    • Administrative and people skills
       

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