Develop and execute sound channel marketing plans, activities and campaigns to ensure contribution to the achievement of the channel marketing and business strategy
Plan and execute marketing activities and programs with partners including joint physical and virtual events, above the line and below the line marketing initiatives.
Work with key stakeholders to manage and assess partner-initiated events before recommending a plan for execution.
Develop and execute channel marketing plans, campaigns and lead-generation programs in support of the organisations prospecting initiatives.
Develop and implement functional and cross functional marketing projects, plans, and programs in support of business and strategic plans.
Support channel managers with the planning and execution of channel events.
Actively engage channel management on channel marketing budget, effort and measurement.
Define and implement critical success metrics used to monitor effectiveness of channel marketing.
Manage internal agencies and specialists to deliver programs and events on time and under budget.
Develop and implement channel campaigns in order to expand market share and pursue aggressive growth targets.
Work closely with all aspects of the business to gather product and channel insights.
Manage channel marketing budget and expenses including forecasting accuracy.
Lead new product launch efforts in channel including collateral, communication strategy, merchandising procurement and related activities.
Ensure all channel marketing communications and content align with brand strategies.
Develop and manage key reports and analytics to measure effectiveness of campaigns and programs to make adjustments as needed.
Continuous improvement to ensure effective service Job Requirements
Service delivery to ensure customer satisfaction
Ensure cost efficiency through financial and corporategovernance
Manage quality people practices
Bachelor’s degree.
5 – 8 years’ experiencein channel marketing in the insurance industry.
3 – 5 years’ experienceleading a marketing team.
Additional Details
Shortlisted Candidateswill Be Subjected To The Following Statutory Checks
ITC
Criminal
References
Qualifications
We reserve the right not to fill the vacancy.
Should you not receive a response within two weeks, please consider your application as unsuccessful.
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