Manager, Digital Marketing - Johannesburg, 30 Baker Street at Standard Bank Group

Job Description

• We are seeking a visionary and strategic Manager, Digital Marketing to join our dynamic team in Johannesburg, South Africa. As a key leader in our marketing department, you will be responsible for developing and implementing innovative digital marketing strategies to drive brand awareness, customer engagement, and business growth.
• Develop and execute comprehensive digital marketing strategies aligned with overall business objectives
• Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and excellence
• Oversee the planning, implementation, and optimisation of digital marketing campaigns across various channels
• Analyse campaign performance, user behaviour, and market trends to inform data-driven decision-making
• Manage relationships with external agencies and vendors to ensure seamless execution of marketing initiatives
• Collaborate with cross-functional teams to ensure consistent brand messaging across all digital touchpoints
• Stay abreast of emerging digital marketing trends and technologies, implementing new approaches as appropriate
• Develop and manage the digital marketing budget, ensuring optimal resource allocation and ROI
• Present campaign results and strategic recommendations to senior leadership

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• Minimum of 5 years of experience in digital marketing, with a proven track record of successful campaigns
• Demonstrated expertise in digital marketing platforms, including Google Analytics, Google Ads, and social media management tools
• Strong knowledge of SEO, SEM, and content management systems
• Proficiency in data analysis and reporting, with the ability to translate insights into actionable strategies
• Experience managing and mentoring a team of marketing professionals
• Excellent project management skills and familiarity with relevant software
• Strong leadership abilities with a strategic and innovative mindset
• Outstanding communication and interpersonal skills
• Up-to-date knowledge of digital marketing trends and best practices
• Relevant digital marketing certifications (e.g., Google Analytics, Google Ads) are desirable
• Understanding of the South African digital landscape and consumer behaviour is advantageous