Manager, Digital Marketing at Standard Bank Group

JOB PURPOSE

Drive the conceptualization and implementation of strategically aligned digital and interactive marketing campaigns and web and mobile properties for relevant portfolio or business unit. Working with marketing teams and digital teams to ensure that digital campaigns and digital properties are used to effectively deliver against the Business and Brand strategies, generate customer engagement and are driven by data and insights. Driving best practice and thought leadership within your area of specialisation.

KEY RESPONSIBILITES

• Develop integrated digital and social media marketing strategies (including social, mobile, email and web) for the country/Business Unit, working closely with the Marketing Managers, Group Digital Marketing, Social media teams, agencies and our studio to drive a consumer focussed solution.
• Work closely with the Group and other country/Business Unit Digital Marketing teams, Marketing Managers, Social Media teams, agencies and our studio to ensure that the appropriate structures, systems, processes and solutions are developed in order to meet the business needs.
• Provide strategic leadership with the content, SEO and look and feel of digital platforms in the country/Business Unit to ensure that they are in line with the user requirements and brand guidelines and deliver to what matters to all our target customers and segments with local nuances.
• Observe conversion and content trends in order to ensure that the digital marketing activities increases sales and brand relevance and affinity across segments.
• Drives delivery through directly and indirectly reporting team members.
• Responsible for performance monitoring, management, talent management, succession planning, remuneration and performance appraisals of direct reports where relevant.
• Ensure that all Digital and Direct Marketing strategies and plans support and do not detract from the Standard Bank online reputation.
• Work closely with the Social media teams and community managers to drive brand reputation and engagement.

QUALIFICATIONS

• Degree in Digital Marketing or equivalent Digital Marketing qualification
• Minimum 5 years experience in Digital Marketing