Manager Marketing Radio - Auckland Park - Re-advertisement at The South African Broadcasting Corporation (SABC)

Main Purpose

The incumbent is to develop and implement a Radio marketing strategy to attract and retain and grow audiences and retain market leadership for radio brands in order to maximise their revenue.

 DUTIES AND RESPONSIBILITIES

 DEVELOP AND IMPLEMENT MARKETING STRATEGY

• Support the development of the Integrated Marketing strategy
• Develop and implement Radio strategic marketing and brand plans, in order to retain market share leadership for Radio.
• Develop and implement trade and consumer strategy for Radio stations.
• Develop and implement transversal Radio marketing strategy.
• Use research to Identify marketing opportunities for the collective Radio brands by identifying consumer requirements; defining markets, competitors’ share, and competitors’ advantages and weaknesses; forecasting projected business.
• Together with media relations drive constant publicity around SABC Radio

 OPERATIONAL RESPONSIBILITIES

• Communicate and liaise regularly with all Radio marketers to ensure effective alignment with organisation marketing imperatives
• Enhance communication, awareness and buy-in for the radio portfolio amongst internal and external stakeholders
• Support radio platforms in planning, developing, implementing and evaluating advertising, merchandising, publicity and trade and consumer promotion programs.
• Interact with the internal service providers and ensure alignment to specific marketing strategy.
• Manage, maintain and expand customer relationships, exploit specific needs, anticipate and explore new opportunities.
• Collect, analyse and present marketing information to management.
• Interaction with radio sales to ensure that any transversal Radio product campaigns runs smoothly

 FINANCIAL MANAGEMENT

• Plan, determine, manage and ensure cost-effective utilisation of marketing budget.
• Identify and exploit alternative revenue streams.
• Accountable for all Marketing related events and execution thereof.

 REPORTING AND DOCUMENTATION

• Provide monthly and quarterly reports
• Post campaign and events analysis reports

• Maintain and update the electronic and manual filling system

LEADERSHIP AND PEOPLE MANAGEMENT

• Effective implementation of Performance Management System in accordance with organizational policy and procedures
• Manage adequate staffing for workload and effective leadership (leave Management).
• Effective briefing and communication with department staff
• Personal Development Plans (PDP) for all staff members
• Provide direction on the retention and attraction of staff
• Individual coaching and mentoring conducted on an ongoing basis to meet performance needs
• Transfer of skills in line with succession planning best practice to the team.

INHERENT/MINIMUM REQUIREMENTS

QUALIFICATIONS

National Diploma/ Bachelor’s Degree (NQF6/7) in Marketing/Communications/ Media Studies/ Public Administration

EXPERIENCE

• 7 years’ experience in broadcast industry and 3 years should be at supervisory level.

KNOWLEDGE

• Understand of policy, SOP and procedures relating radio industry
• Stay abreast of industry trends.
• Development of strategy
• Understanding Public Finance Management Act
• Understanding of Marketing
• Brand campaign execution to achieve strategic imperatives
• Understanding of radio industry
• Understanding of digital platforms
• Driving License