Manager: Media Relations (12584) at The South African Broadcasting Corporation (SABC)

KEY ACCOUNTABILITIES

DEVELOPMENT AND IMPLEMENTATION OF STRATEGY

• Develop and implement reputation management strategy that supports SABC’s Corporate Plan and Corporate strategy.
• Develop and implement the crisis management framework in line with the SABC Corporate Plan.

BUSINESS OPERATIONAL EFFICIENCY

• Identify reputational risks and a mitigation plan.
• Produce thought leadership articles to build the image and reputational capital of the SABC.
• Identify speaking opportunities for SABC Executive Directors and subject matter experts.
•  Monitor stakeholder perceptions, conversations and respond to potential reputation threats by proactively finding opportunities to boost the SABC’s image.
• Manage and maintain a media stakeholder list for the organization.
• Manage day-to-day media relations/media requests for brand and corporate issues.
• Support and manage the relevant appointed agencies to address the corporate reputation.
• Write and distribute media releases and media advisory invites for organizational media conferences and platforms.
• Research and write speeches for the SABC Board & the Group Executive.
• Gather facts in order to respond to media enquiries.
• Organize/arrange media conferences and facilitate interviews with print and electronic media for the organization.
• Prepare briefing notes for the Board and Executives.
• Provide monthly report indicating the achievement and challenges within the business unit.
• Develop and implement an influencer plan and opinion makers to compliment the engagement with publishing platforms
• Play a coordination role for communicators across the organization throught formal communications forum.
• Evaluate the effectiveness of media programs and communicate results back to business.
• Provide support on crisis/ issues management.

GOVERNANCE RISK AND COMPLIANCE

• Identify potential corporate reputational risks.

STAKEHOLDER MANAGEMENT

• Initiates meetings and interactions with media stakeholders to understand  stakeholder needs/expectations
• Interacts independently and proactively with media stakeholders to identify/define problems and implement solutions.
• Establish stakeholder alliances
• Drive to restore confidence and build support amongst advertisers and clients.

LEADERSHIP AND PEOPLE MANAGEMENT

• Provide direction on the retention and attraction of staff.
• Ensure adequate staffing for workload, succession planning and effective leadership.
• Effective briefing and communication with department staff.
• Contract and Manage Performance Management System in accordance with organizational policy and procedures within the unit.
• Manage all information sources and create good relationships with key business decision makers.
• Career Development Plans (CDP) for all staff members.
• Contract and Manage Performance Management System in accordance with organizational policy and procedures within the unit.

QUALIFICATIONS AND EXPERIENCE:

• National Diploma or Degree in Communication, Journalism or Public Relations or equivalent qualification (NQF6/7)
• 7 years’ experience in public relations, and communication/media environment.
• Management experience preferred will be an advantage