Manager - Sales Academy at adidas Group

Purpose & Overall Relevance for the Organization

• This role is responsible to contribute to DTC net sales and contribution to targets within his/her assigned territory. To create consumer experience more engaging and effective. The goals to be achieved by upskilling and development of retail competencies of the store staff.

Key Responsibilities
Functional

• Trainings for Own Retail, Franchise and Wholesale channels
• To plan and follow defined training program calendar as guided by GSA and EM SA; 60% GSA programs, 30% EM and 10% as per local cluster Needs
• Roll out and execution of Global sales academy programs
• Execution and monitoring of seasonal product learning and completing the translation/localization (if applicable) and delivery of global seasonal training materials in a timely manner
• Development and upskilling of Store Managers as needed
• Coach store teams by execution of core trainings as defined by GSA (e.g., RP, ARP and SIM Training Programs as well as the Seasonal Training Program), ensuring best practice is followed in all stores
• Focused initiatives and execution for global strategic programs like Connect Engage Inspire/Every Moment Matters and ALPHA
• Lead and manage other local training projects as agreed with the Market DTC Lead
• Creating a culture of learning and continuous personal development in stores
• Identify and develop in-store trainers, driving the personal development of natural successors
• Identify and develop in store category specialist to intensify sell throughs
• Use qualitative and quantitative methods, as well as established tracking systems/tools to evaluate training effectiveness e.g Training Tracker, Home Run
• Use blended learning methodology to maximize on training resources and tools. Maximize on online and technological tools for store staff self-learning for basic skills and classroom/OTJ for advanced skills. Use of AREA, ATTICUS & ZOOM
• Manage and optimize the training budget
• Training analytics and reporting to Market and Global Leads on quarterly basis

 

Key Relationships

• EM Sales Academy & Global Sales Academy
• DTC Operations and Excellence
• Store Staff, Store Managers, District Managers
• Franchise, WHS partner organizations
• BU Heads/ Merchandisers

 

Knowledge, Skills And Abilities

• Content development, program management (training projects), coaching skills
• Train the Trainer, training delivery & facilitation skills
• Good IT skills (Word, Outlook, Excel, PowerPoint)
• Fluency in English and local language of Region
• Good numeracy, literacy, verbal and written communication skills
• Geographical mobility
• Influencing skills

 

Requisite Education And Experience / Minimum Qualifications
Functional

• Minimum 3 years of training experience with overall 6 years of work experience (can be inclusive of sales and/or operations) ideally with retail focus
• Industry: ideally in apparel/fashion/shoes or FMCG
• Exposure: Sports, Marketing, Account Marketing
• Post-Graduation in Training & Development or Human Resource Management or general management.
• Graduate with specialized certifications