Manager Sales Development Data Analytics - EM South at adidas Group

Purpose & Overall Relevance for the Organization

• Using data, sales trends and market research; develop tools to monitor, report and provide meaningful and actionable insights into market performance.
• Support in analysing seasonal performance providing guidance to Product Teams on range efficiency and effectiveness as well as to aid in improving forecasting accuracy and aid in maximising profitability.
• Act as local centre of excellence for all analytics relates topics and drive implementation of analytics tools across the organisation.

Key Responsibilities

• Prepare data analysis for EM South across all distribution channels (B2B and B2C) and territories on a monthly (or more frequent) basis, providing recommendations and insights on including but not limited to:
• Sell In Performance
• Sell Out Performance
• Profitability Performance
• Orderbook Analytics
• Digital Share Performance
• Channel and Marketplace Analysis
• Range Analysis and Assortment Optimisation
• Consult across Functions and Channels ensuring most effective reporting and insight generation
• Work with EM and Global Sales Development Teams to develop and improve reporting solutions and drive best practice across markets
• Market contact for all key external and internal stakeholders
• Ensure accuracy and relevancy of data analysed

Key Relationships

• Global: Global Sales Development
• Market: EM Sales Development, FPS and DNA Teams
• Cluster: Channels, Brand, CTC, IT, Demand Planning and Finance

Knowledge, Skills, and Abilities

• Excellent analytical skills
• Strong presentation skills and storytelling ability
• Good understanding of retail and consumer landscape, including retail KPI’s
• Highly skilled in translating business questions into analytical models
• Understanding of Finance, Customer Service and Sales functions
• Independent, logical thinker with high level of attention to detail
• Excellent project management skills
• Advanced user of MS Office suite of products (Excel, Powerpoint), PowerBI experience (or similar)

Requisite Education and Experience / Minimum Qualifications

• Experience in leveraging data and analytics to inform strategies
• University degree in business, finance, analytics, or similar
• Experience in analytics and/or reporting role (commercial finance experience an advantage)
• Previous industry experience in Sporting Goods, Fashion, FMCG an advantage
• Strong analytical skills and critical thinking
• Strong interpersonal skills (communication, influencing, stakeholder management)
• 3+ years retail management / retail operations / project management experience in a retail environment.