Market Development Representative - Informal Trade (MDR - Informal Trade) at The Beverage Company

Job Purpose

• Based in a defined geography the primary purpose is to directly develop spaza’s, mini-supermarkets and tuckshops on behalf of BevCo – must have intimate knowledge of the geography the informal retail dynamics and outlets matched to BevCo’s strategic growth objectives for the area.

Key Accountabilities and Outputs

Customer Management Objectives

• To be actively engage and open relationships with outlets on behalf of BevCo (against set call rate and conversion targets) = actively ‘seed’ BevCo’s portfolio into a defined area and large channel of informal retailers
• To build and retain an active base of informal retail clients and to constantly service that base weekly/monthly
• To facilitate informal retailers to direct BevCo purchases from the local wholesalers, bulk breakers, and/or distributor

Sales and Trade Marketing Objectives

• To ensure company assets (refrigeration; signage) are managed per BevCo governance requirementsSales and Trade Marketing Objectives
• To actively support the sales and distribution targets into informal retail (pull) from local wholesalers, bulk breakers, distributors for the area
• To assist in execution of the marketing plan for the area as required (incl activations, promotions, fridges, POSM)
• To ensure BevCo merchandising and pricing compliance standards are sustained (in conjunction with GT rep as relevant)

Qualifications and Experience

• Grade 12 / Matric / NQF level 4
• Up to 2 years’ experience (Operational Execution) FMCG, experience in sales
• Basic knowledge of PC, or potential to acquire it