Market Manager - Wound Care at Coloplast

• The Wound Care - Market Manager is responsible for the business area growth strategy across South Africa and Sub Sahara. This includes devising our overall WC strategy as well as working with our commercial leaders in setting clear, regional priorities, and translating those into our Annual Business Plans. Together with our regions, the Wound Care Market Manager develops an active, value-based portfolio strategy and - critical to our success in Wound Care - plans and implements our key programs in close cross-functional collaboration with the sales team.
• Overall, the Wound Care - Market Manager is the commercial lead to ensure we have clinically relevant and commercially compelling local value propositions in place that drive our growth strategy - relevant to all stakeholders patients, clinicians, and payers.

You will be part of the South African Marketing team and report to the Head of Marketing.

Your Key Responsibilities will be

• Develop WC growth strategy for South Africa Across a diverse market, develop the mid – and long-term plan to drive growth in WC. Ensure strong alignment with key HQ functions, and with the sales team on opportunities, challenges, and, importantly, issue identification and prioritization.
• Develop and deliver a strong local value proposition Use insights and a better understanding of market dynamics to formulate strong commercial and tactical plans supported by the right local portfolio strategy. Develop strong product communication to drive brand preference.
• Operational and strategic portfolio management Locally, ensure that our market has a strong and relevant portfolio that truly reflects the market dynamics and that enables the delivery of our value proposition at the product level. Drive market access (public and private) through effective management of pricing and building relationships with key stakeholders in the market.
• Stakeholder management Manage the execution of the wound care marketing plans and activities with our distributor channel to ensure that all plans are implemented timeously. Drive engagement with the distributor sales team and develop alignment on a strategic approach to the market, ensuring the consistency of the Coloplast brand.

Professional Qualifications

We are looking for an experienced, commercially minded marketer with a proven track record of implementing local projects with high impact.

• Minimum 3 years marketing degree
• Relevant experience in Wound Care Marketing would be preferable
• Strong business acumen and commercial understanding
• Strong project management skills across functions
• Strong analytical skills and good command of excel
• Excellent numerical skills with an analytical approach to Marketing and the ability to construct fact-based recommendations and business cases
• Strong ability to internalize the diversity and complexity of the South African market and to identify opportunities based on this
• Ability and willingness to travel 25%