Market Research Manager at FNB South Africa

Effectively manages market research through ensuring accurate forecasting of sales and research on development of new products for the business.

Responsibilities

• Establishment, alignment and management of target and budget goals whilst ensuring effective control of costs for a range of functional areas to increase cost efficiency
• Deliver exceptional service that exceeds customers’ expectations through proactive, innovative and appropriate solutions
• Cultivate and manage objective working relationships with a variety of stakeholders, including end-users, SME’s, project managers and senior staff members
• Maintenance of expert knowledge on relevant legislative amendments industry best practices and provision of proactive advice and solutions to relevant stakeholders
• Comply with governance in terms of legislative and audit requirements
• Manage SLA's with internal and external service providers
• Initiate and manage consumer marketing research, data mining and quantitative analysis to ensure sustainability and future competitive growth - ensure research calendar is in place
• Develop of ROMI model with Customer and Brand experience measures
• Improve business decisions by providing accurate and reliable business intelligence (information) together with analyzing trends and data
• Manage own development to increase own competencies

Experience and qualifications

• B degree in Marketing Research and Development
• 4 - 6 years relevant Qualitative and Quantitative experience