Marketer at The Unlimited

To maximise the value a customer experiences through specific channels or segment along the customer journey to increase customer lifetime value.

Key Responsibilities:

• Responsible for designing and implementing channel or segment specific marketing strategy
• Analyze customers' purchasing habits and desires and develop effective ways to engage with customers
• Develop and implement strategies to generate interest in products, creating demand for the products
• Advise on appropriate promotional procedures established from customer data analysis and current trends.
• Marketing Strategy development to attain defined business objectives throughout product categories
• Head responsibility to develop, execute and performance of programs created to enhance presence plus ultimate take-away.
• Contribute to organization’s goals plus objectives and enhance market share and sales performance.
• Establish channel strategies along with execute associated plans.
• Prepare promotional plan in designated channels with crucial customer segments
• Provide marketing assistance to sales team through answering clients and product inquiries.
• Develop, supervise and improve procedures to link entire marketing activities with sales team activities.

Knowledge, Experience & Skills:

• Tertiary qualification – Diploma/Certificate
• Technical qualification is preferable
• Minimum of 10 years in the role of marketing
• Extensive knowledge of all aspects of branding
• Strong project management abilities in order to effectively oversee strategy
• Need strong analytical abilities in order to analyze customers' purchasing habits and desires and develop effective ways for an organization to engage with them.
• Strong knowledge of consumer industry
• Experience analyzing large amounts of data and trends
• Ability to think critically and creatively

Personal Characteristics:

• Creative
• Passion for Innovation, Creativity and Business
• Forward thinking
• Commercially focused
• Leadership style inspirational with a balance of strategic skills and strong ‘people’ orientation
• Well rounded, resilient and self-aware individual who is open to change and personal development
• Entrepreneurial, free thinker who will challenge the status quo and push boundaries
• Must have the capacity to grow their strategic ability
• Confident – able to hold their own with shareholders and be resilient in a demanding environment
• Hands-on approach
• Self-motivated