Marketing Manager at Marie Stopes South Africa

About the job
Marie Stopes International (MSI) is a global organization providing personalized contraception and safe abortion services to women and girls. Our local teams of professionals are passionate about the work they do in communities across 37 countries. The services we provide give a woman the power to choose when she has children so that she’s free to pursue her plans and dreams for herself and her family.

Marie Stopes South Africa (MSSA) was established in 1993 and is one of the largest providers of sexual and reproductive healthcare services in South Africa.

To further MSI’s Vision, i.e., “a world in which every birth is wanted” and its Mission of “ensuring an individual’s right to children by choice, not chance” the prevention of unwanted births is a primary responsibility of this role.

Marketing Manager

Using your marketing skills, you will develop and implement the marketing strategy in its entirety. You will work closely with the Project Manager throughout the process to ensure targets are reached.

This is a strategic, analytical & implementational role in which you will have bottom-line responsibilities for creating and executing innovative marketing plans, deploying online and offline direct marketing tactics.

RESPONSIBILITIES

STRATEGY: building and developing overall marketing strategies (including digital, data, content, and branding)

To build and integrate online and offline marketing strategies for a portfolio of product offerings
Develop marketing communication campaigns using all aspects of direct marketing (mailing, email, online, PR advertising)
EXECUTION: overseeing & implementing campaigns, working closely with the project manager to managing budgets

Executing and overseeing marketing communications timelines
Oversee organisation of promotional activities, ensuring they are carried our efficiently and within agreed budgets
ANALYSING & REPORTING: Provide ongoing analysis, reports and recommended improvements

Develop and maintain systems & processes which effectively report on marketing activities effectively & efficiently
Provide on-going and post campaign effectiveness reports and recommend improvements based on statistical analysis of marketing information
DIGITAL:

Identify and roll out the digital strategy which includes the most relevant digital channels – including sites, apps, social networks, SEO and drive lead generation

NEGOTIATION & RELATIONSHIP BUILDING:

Manage, monitor, maintain and regularly review relationships with key suppliers and stakeholders to ensure the highest levels of service are continuously delivered

CONTENT:

Copywriting – improving marketing effectiveness of campaigns by writing and evaluating copy to increase engagement and action
Initiating clear strategies for creating and distributing content
BRANDING:

·        Conceptualize marketing materials and ensuring external designer is briefed in on these concepts

CREATIVE IDEAS:

Identify opportunities for new methodologies and more efficient future marketing
Remain up to date with the latest communication tools and continuously assess their deployment to improve marketing effectiveness

SKILLS / COMPETENCIES:

Essential:

WordPress experience (to manage regular website page updates)
Excellent Social Media skills
Advantageous:

Previously worked in an environment where adolescent girls and young women were the target segments
Mailchimp (or other email marketing platform) knowledge
SEO & PPC advertising knowledge

START DATE:  ASAP

1-year contract / Work from home position

CAPE TOWN BASED POSITION!