Marketing Activation Manager - South Africa at Danone

The candidate  will also carry the following responsibilities :

MEDICAL MARKETING
Medical Brand Plan Development and Execution:

• In charge of the full medical cycle and setting the monthly detailing priorities for the teams.
• Develop and execute Medical brand plans & medical communication activities for the brands and customize the focus by channel.
• Work closely with the field and SFE managers to ensure proper execution of the medical activities.
• Develop medical support tools that differentiate our brands from competition.
• Participate and plan for relevant medical events and guide the team to ensure high ROI behind those activities.
• Stay closely in touch with the market to get insights shaping the medical marketing strategy.
• Ensure compliance of all medical marketing materials with local regulations and the WHO.

Medical Brand Plan Effectiveness tracking and monitoring:

• Test and track marketing execution effectiveness (through double visits with MML or sales manager).
• Ensure consistency and alignment of brand communication across all touchpoints.
• Provide monthly analysis of Specialized Nutrition performance across South Africa through the use of IMS and market intelligence.
• Monitor and report on monthly basis on competitor activity nationally (pricing, positioning, promotions, distribution, messaging, etc) and understand their ranges.
• Analyse competitors' levels of activity by city and where their focus is.
• Produce monthly key activity dashboard, tracking country implementation of plans & follow-up with the engaged HCPs.
• Analyze impact on sales of different engagement touchpoints with HCPs, as part of multi channel engagement plan ( F2F, virtual....).

Manage resources:

• Manage medical marketing A&P budget.
• Maintain library of medical marketing materials with dashboard of what is being used.

Product Training:

• Develop, implement and update product training manuals with the MML.
• Ensure the team is working with latest brand support materials and product manuals.
• Support induction of new medical reps with brand understanding at induction meetings and within online induction programs.
• Support in presenting new materials and brand understanding in cycle meetings.

CONSUMER MARKETING
Consumer Brand Plan:

• Develop the brand strategy and plans.
• Drive alignment with overall brand strategy and plans.
• Ensure consistency and alignment between medical communication and consumer communication.
• Stay in touch with the market.

Financial / Brand Performance:

• Monitor and report portfolio performance and manage portfolio A&P expenditure vs forecast on monthly basis.
• Analyse effectiveness of executed plan and competitor activity, derive learning and recommend plan modifications to optimize performance against objectives.

Market Communications Development:

• Develop communication plans to most effectively reach and drive consumer behaviour.
• Ensure agreed plan execution in most appropriate channels on time and on budget.
• Continuously monitor performance of key communication channels (ATL, BTL media, digital etc.).
• Recommend plan modifications to optimise performance against objectives.
• Manage process and approvals to ensure timely and on-budget execution.

Agency Management:

• Build strong, productive relationships with agency partners to ensure excellent proposal and delivery against strategy and agreed activity objectives.

Performance Understanding and Reporting:

• Perform in-depth analysis and reporting of SKU level performance and drivers of performance (activities, speaker engagement or medical messages etc.) and in-depth understanding of consumers, HCPs.

Project Management of Packaging Change:

• Work closely with supply chain to manage the in and out of the proposed pack changes.
• KPI's include minimising (max 5%) write-off and OOS during the transition. Also to include communication of the project and tracking by SKU.

To be successful in the role you should ideally have:

Education & professional experience:

• Bachelor in Dietetics, Marketing or Business 
• 3-5 years' experience in a similar marketing or medical sales role, within the pharmaceutical/medical industry
• Ability to work and deliver within a cross functional team

Languages required:

• Fluent in English (written and verbal)

Soft Skills:

• Consumer Orientation: enabling the business to serve the consumer.
• Entrepreneurial: recognizes and seizes business opportunities.
• Rigour: thinks systematically, plans effectively.
• Transparency: acts in an open and respectful manner.
• Decision Making: combines decisiveness with sound judgment.
• Team Player: connects effectively with others.
• Getting Things Done: delivers results and measures performance according to plan.

Targeted profile Required CODES Focus (Danone leadership competencies):

• Human Centric.
• Agile.
• Accountable and Decisive.
• Inclusive and Collaborative.
• Courageous with Empathy

Mobility

• Candidates should be open to move within the region or outside the region with Danone in 3-4 years if such opportunity will arise which will contribute to a career growth