The candidate will also carry the following responsibilities :
MEDICAL MARKETING
Medical Brand Plan Development and Execution:
- In charge of the full medical cycle and setting the monthly detailing priorities for the teams.
- Develop and execute Medical brand plans & medical communication activities for the brands and customize the focus by channel.
- Work closely with the field and SFE managers to ensure proper execution of the medical activities.
- Develop medical support tools that differentiate our brands from competition.
- Participate and plan for relevant medical events and guide the team to ensure high ROI behind those activities.
- Stay closely in touch with the market to get insights shaping the medical marketing strategy.
- Ensure compliance of all medical marketing materials with local regulations and the WHO.
Medical Brand Plan Effectiveness tracking and monitoring:
- Test and track marketing execution effectiveness (through double visits with MML or sales manager).
- Ensure consistency and alignment of brand communication across all touchpoints.
- Provide monthly analysis of Specialized Nutrition performance across South Africa through the use of IMS and market intelligence.
- Monitor and report on monthly basis on competitor activity nationally (pricing, positioning, promotions, distribution, messaging, etc) and understand their ranges.
- Analyse competitors' levels of activity by city and where their focus is.
- Produce monthly key activity dashboard, tracking country implementation of plans & follow-up with the engaged HCPs.
- Analyze impact on sales of different engagement touchpoints with HCPs, as part of multi channel engagement plan ( F2F, virtual....).
Manage resources:
- Manage medical marketing A&P budget.
- Maintain library of medical marketing materials with dashboard of what is being used.
Product Training:
- Develop, implement and update product training manuals with the MML.
- Ensure the team is working with latest brand support materials and product manuals.
- Support induction of new medical reps with brand understanding at induction meetings and within online induction programs.
- Support in presenting new materials and brand understanding in cycle meetings.
CONSUMER MARKETING
Consumer Brand Plan:
- Develop the brand strategy and plans.
- Drive alignment with overall brand strategy and plans.
- Ensure consistency and alignment between medical communication and consumer communication.
- Stay in touch with the market.
Financial / Brand Performance:
- Monitor and report portfolio performance and manage portfolio A&P expenditure vs forecast on monthly basis.
- Analyse effectiveness of executed plan and competitor activity, derive learning and recommend plan modifications to optimize performance against objectives.
Market Communications Development:
- Develop communication plans to most effectively reach and drive consumer behaviour.
- Ensure agreed plan execution in most appropriate channels on time and on budget.
- Continuously monitor performance of key communication channels (ATL, BTL media, digital etc.).
- Recommend plan modifications to optimise performance against objectives.
- Manage process and approvals to ensure timely and on-budget execution.
Agency Management:
- Build strong, productive relationships with agency partners to ensure excellent proposal and delivery against strategy and agreed activity objectives.
Performance Understanding and Reporting:
- Perform in-depth analysis and reporting of SKU level performance and drivers of performance (activities, speaker engagement or medical messages etc.) and in-depth understanding of consumers, HCPs.
Project Management of Packaging Change:
- Work closely with supply chain to manage the in and out of the proposed pack changes.
- KPI's include minimising (max 5%) write-off and OOS during the transition. Also to include communication of the project and tracking by SKU.
To be successful in the role you should ideally have:
Education & professional experience:
- Bachelor in Dietetics, Marketing or Business
- 3-5 years' experience in a similar marketing or medical sales role, within the pharmaceutical/medical industry
- Ability to work and deliver within a cross functional team
Languages required:
- Fluent in English (written and verbal)
Soft Skills:
- Consumer Orientation: enabling the business to serve the consumer.
- Entrepreneurial: recognizes and seizes business opportunities.
- Rigour: thinks systematically, plans effectively.
- Transparency: acts in an open and respectful manner.
- Decision Making: combines decisiveness with sound judgment.
- Team Player: connects effectively with others.
- Getting Things Done: delivers results and measures performance according to plan.
Targeted profile Required CODES Focus (Danone leadership competencies):
- Human Centric.
- Agile.
- Accountable and Decisive.
- Inclusive and Collaborative.
- Courageous with Empathy
Mobility
- Candidates should be open to move within the region or outside the region with Danone in 3-4 years if such opportunity will arise which will contribute to a career growth
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