Marketing and Digital Specialist at Sanlam Group

What you will do
Responsible for the writing and maintaining of the social media content calendar and may liaise with PR agency to manage this. Demonstrates sound digital online knowledge of search engine optimization, affiliate marketing, online advertising, partnerships, PR, social media and the monitoring and distributing of queries received via websites. Identifies content ideas around topical events and manages all internal and external approvals. Collaborates with internal teams on social media initiatives and pertinent discussions regarding the brand and the industry and reports on social media activities. Collaborates across teams to provide educational workshops and supports Marketing Manager in various PR related activities.

Marketing Content

• Create and manage SGIS marketing collateral (Fact sheets, presentations, etc)
• Social media management - create, manage and grow SGIS presence through online platforms (e.g. LinkedIn, etc)
• Content creation - write short and long form content for emails, articles, social media
• Drive traffic and conversion through content marketing
• Compile & manage communication for bulk distribution
• Maintain the SGIS document library
• Liaise with outsourced partners on website updates

Effective planning and organising

• Create marketing plans by translating business objectives into defined marketing objectives
• Develop clear requirements to ensure that project teams receive accurate direction
• Understand and communicate the risks and impact of proposed marketing strategies
• Apply productive questioning skills to understand business goals and assess information to uncover ways to deliver effective and efficient solutions to major business challenges
• Demonstrate strong knowledge of our business, clients and competitors and effectively apply this knowledge to enhance planning effectiveness
• Maintain email marketing lists (Everlytics). Collaborate with sales team to segment email list

Drive results

• Partner with management to deliver marketing initiatives
• Proactively manage issues, keep projects on track
• Work effectively with different teams or different approaches to achieve desired results
• Leads change within marketing and across the Business Unit
• Participate in other projects and perform other duties as assigned

What will make you successful in this role?

• Undergraduate degree and/or equivalent experience is required.
• At least 5 years marketing experience
• Experience within the financial services industry
• Understands international financial markets including market segments advantageous
• Website design advantageous (HTML, WordPress, Joomla)
• CRM knowledge advantageous
• Languages -Spanish, German, French a plus!
• Technology - Adobe (Photoshop, Illustrator, InDesign)
• Technology - Microsoft Office (PowerPoint, Excel, Word)
• Experience creating digital content in multiple areas (Linkedin, etc)
• Excellent written and editorial skills (plain, effective English in marketing materials)

Qualification And Experience

• Degree or Diploma with 5 to 8 years related experience.

Knowledge And Skills

• Business applications of digital media research and awareness
• Digital tools/support kits
• Digital media applications training and support
• Content Library
• Digital support and collaboration