Marketing Campaign Consultant - Bank Marketing at Discovery Limited

Key purpose

The Marketing Campaign Consultant delivers marketing communication campaigns according to best practise in design, targeting and personalisation to drive business objectives of acquisition, engagement utilisation and profitability, and brand love.

Areas of responsibility include but are not limited to:

• Executes and manages the campaign marketing strategy on a campaign management interface.

• Builds, actively manages, and maintains the email calendar.

• Coordinate various stakeholders to deliver campaigns including the brand communication teams, technical marketing, data teams and servicing.

• Partners with stakeholders to ensure design, content and segmentation adhere to best practice standards.

• Works with Brand and Business owners to execute full lifecycle programs that are relevant and appealing to target audiences.

• Reports on and analyses key marketing metrics to ensure campaigns are meeting goals.

• Analyses email campaigns to make recommendations for enhancing their effectiveness.

• Perform post campaign analysis and proactively adapt future campaign strategies.

• Brief stakeholders on data and segments required, as well as reporting requirements

• Sharing of engagement as well as business results for post-campaign reporting.

• Respond proactively to campaign follow-ups, escalations and provide communication back to clients, working closely with Discovery Bank servicing.

• Manage payments or fulfilment of rewards with relevant partners and clients.

• Assistance in building of templates on campaign management interface. HTML knowledge a key advantage.

• Other adhoc requirements.

Competencies

·Knowledge

• • Various communication and media platforms eg Everlytic, Hybris

  • Experience working in campaign/project management, automation and reporting

  • Awareness of different Discovery audiences, Discovery’s products and business processes would be advantageous.

· Skill

• • Convert technical information into audience appropriate communication

  • Influence and persuade people to get things done

  • Possess strong project management skills

  • Multi-task on multiple projects

  • Question processes, strategy and outputs

  • Present and sell ideas

  • Negotiate

  • Make decisions

  • Build trusted partnerships

  • Instil confidence in others.

· Attributes

• • Strong attention to detail

  • Solution oriented and ability to think outside the box

  • Confident, dynamic and energetic

  • Tenacious, resilient and persistent

  • Flexible and adaptable

  • Naturally inclined to work hard, and action oriented (doer)

  • Have initiative - being a self-starter and able to work independently

  • Able to work calmly under pressure and provide answers and direction to others

  • Team player, and people and relationship focused

  • Empathetic, diplomatic and seen as a trusted advisor by clients

  • Education and Experience.

· Qualifications

• Minimum 3 year undergraduate degree or diploma (BA or B.Com in Marketing or Communication)  

• Post graduate qualification in marketing is preferable

• Relevant industry qualification.

• Experience

• Minimum of 5 years’ in Marketing or Communication with strong experience in campaign management or driving the business objectives with targeted communication.

EMPLOYMENT EQUITY

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.

EMPLOYMENT EQUITY   
                             
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.