Marketing Co-ordinator Franchises (Longmeadow) at ACDC Dynamics SA

Job Summary:

• We are seeking a proactive and detail-oriented Marketing Coordinator to support marketing efforts across our network of retail franchise stores. This role plays a key part in ensuring brand consistency, supporting local store marketing initiatives, coordinating campaigns, and helping franchisees drive foot traffic and sales.
• The ideal candidate has a solid understanding of retail marketing, strong communication skills, and the ability to manage multiple projects simultaneously.

Key Responsibilities:

Marketing Campaign Execution:

• Coordinate and implement national and regional marketing campaigns across franchise locations.
• Work closely with internal teams and external agencies to execute campaigns on time and within budget.
• Support the roll-out of seasonal promotions, product launches, and in-store events.

Franchisee Support:

• Act as the main point of contact for franchisees regarding marketing tools, materials, and inquiries.
• Provide guidance and support for local store marketing initiatives, ensuring alignment with brand guidelines.
• Create toolkits and templates that empower franchisees to market locally and effectively.

Brand Management:

• Ensure all franchise marketing materials and communications are brand-compliant.
• Review and approve local marketing requests or adaptations as needed.

Content & Collateral Development:

• Assist in the creation and distribution of marketing assets such as signage, social media content, email campaigns, POS materials, and digital content.
• Work with graphic designers and content creators to develop high-impact marketing collateral.

Digital & Social Media:

• Support the execution of digital campaigns, including social media, email, SEO/SEM, and website updates

Requirements

• Well-organized with a customer-first mindset.
• Sound knowledge of market research techniques and tools.
• Excellent knowledge of MS Office, marketing software, and online platforms (CRM, Google AdWords, Social Media tools).
• Exceptional communication and interpersonal skills.
• Creative thinker with attention to detail.
• Experience in managing and maintaining strong relationships with suppliers to ensure seamless execution of marketing initiatives and store support.
• Ability to support and implement marketing strategy aligned with business objectives