Marketing Coordinator at SGS

About the job

SGS South Africa is looking for a marketing coordinator to assist in managing the marketing activities of SGS Southern Africa, to lead our marketing strategy, plan and manage campaign and content creation, and select the best channels to publicize our messages to audiences within the SGS Southern Africa.

Specific responsibilities

• Oversee and ensure consistent marketing approach within SGS
• Work collaboratively with global and local cross-functional teams to develop an annual marketing plan with specific objectives
• Prepare and monitor the marketing budget on a monthly and annual basis and allocate funds wisely
• Plan, coordinate and lead the development of digital and print SGS Marketing collateral to increase SGS brand awareness in the industry.
• Drive successful and sustainable service launch marketing campaigns
• Develop consistent messaging and engaging content for the promotion of our services on various SGS channels such as the web, emailing, webinars and social media channels and external channels
• Develop, experiment and implement with different organic and paid acquisition channels such as content creation, pay per click campaign, event management, publicity, social media, lead generation campaigns, articles and white papers with input from our global team of experts.
• Supervise and / or create graphics and other collateral such as ads, flyers, leaflets, brochures, posters and booth graphics and digital advertising banners
• Supervise social media channels and the visibility of the company using internal programs
• Build strong relationships with external and internal stakeholders to ensure engaged networking and SGS participation at leading events and exhibitions and industry news players / publications.
• With the support of the marketing analyst, identify effectiveness and impact of current marketing initiatives and optimize accordingly
• Analyse market trends, customer behavior, interest and competitive landscape to adjust our strategic marketing plans accordingly.
• Generate leads for our global, regional and local sales teams
• Create a marketing culture by sharing information within the network using the tools available within SGS

Qualifications

• Minimum of 5 years' worth of Marketing experience
• Experience within and good knowledge of the service industry
• Proven experience of developing and implementing Digital Marketing campaigns and strategies.
• Familiar with marketing tools - social media platforms such as LinkedIn
• Knowledge and understanding of Customer Relationship Management Systems.
• Prior international exposure or working in a multi-cultural environment managing international projects.