Marketing & Design Coordinator (Midrand) at Mustek Limited

Job Purpose

• The Marketing & Design Co-Ordinator is responsible for the operational execution and coordination of all marketing and design activities at Mecer Inter-Ed. This role ensures that marketing campaigns, materials, digital platforms, and events are delivered accurately, on time, and aligned with the company's brand standards.
• The position serves as a vital link between the marketing department, internal stakeholders, and external vendors — supporting lead generation, brand awareness, and overall business growth objectives through consistent, high-quality marketing and design output.

Main Objectives:

Key Performance Areas (KPAs) & Main Duties

• Administrative Support Provide comprehensive administrative support to the marketing team, including preparation of marketing documents, reports, and correspondence. Ensure all administrative tasks are completed accurately and within agreed timeframes.
• Coordination of Marketing Campaigns Plan, coordinate, and monitor the execution of digital and print marketing campaigns from briefing through to delivery. Ensure all campaigns are delivered on time, within budget, and aligned with brand guidelines.
• Marketing Material Management Manage and maintain an organised library of all marketing materials — both digital and print. Conduct quarterly audits to ensure all materials are current, on-brand, and readily accessible to relevant stakeholders.

Design and Content Creation Produce high-quality marketing and design materials including:

• Social media graphics and content
• Email marketing campaigns and newsletters
• Brochures, flyers, and promotional materials
• Banners and exhibition displays
• Presentations and sales aids
• Ensure all design outputs are consistent with Mecer Inter-Ed's brand identity, style guide, and messaging standards. Manage a centralised design asset library for version control and easy access.
• Event Coordination Assist in the planning, organisation, and coordination of trade shows, exhibitions, workshops, and other promotional activities. Manage logistics, supplier briefs, and post-event evaluations to ensure events are delivered on time and within budget.
• Data Management and Reporting Maintain accurate and up-to-date marketing databases. Compile and distribute regular reports on marketing activities, campaign performance, and digital metrics. Provide actionable insights to support management decision-making.

Digital Marketing and Social Media Management Manage and execute the company's digital marketing activities, including:

• Developing and maintaining a monthly social media content calendar
• Publishing content across all relevant platforms (LinkedIn, Facebook, Instagram, etc.)
• Community management — responding to comments and messages within 24 hours
• Managing email marketing campaigns including list management, scheduling, and performance tracking
• Monitoring and reporting on website traffic, SEO performance, and digital campaign metrics
• Staying current with digital marketing trends and platform updates
• Communication and Liaison Act as a primary point of contact between suppliers, the marketing department, and other internal departments to facilitate smooth and timely operations.
• Vendor and Stakeholder Relations Collaborate with external vendors, agencies, printers, and other stakeholders for marketing and design initiatives. Issue briefs, manage timelines, review deliverables, and ensure outputs meet quality and budget requirements — under the direction of the department manager.
• Professional Development Continuously enhance expertise through ongoing learning, training, and industry research. Complete a minimum of two relevant courses or certifications per year. Share knowledge with colleagues and contribute to the continuous improvement of the marketing department.
• Compliance and Quality Assurance Ensure all marketing activities and materials adhere to Mecer Inter-Ed's quality standards, brand guidelines, and applicable regulatory requirements including data protection and privacy laws. Participate in audits and assessments as required.

Key Performance Indicators (KPIs) & Trackable Outcomes

• Performance against the following KPIs will be reviewed monthly in a structured one-on-one with the line manager, and formally assessed in a quarterly and annual performance review

QUALIFICATIONS, EXPERIENCE AND SKILLS

Qualifications and Experience

• Bachelor's degree or diploma in Marketing, Graphic Design, or a related field
• Minimum of 1 year of experience in a marketing and/or design role
• Experience with CRM systems and marketing automation tools is desirable
• Proficient in Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
• Proficient in Adobe Creative Suite: Illustrator, InDesign, Photoshop, and Premiere Pro
• Experience with social media management platforms (e.g., Hootsuite, Buffer, or similar)
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot, or similar) is advantageous

Knowledge

• Marketing Fundamentals: Understanding of core marketing principles including market segmentation, targeting, positioning, and the marketing mix (4Ps)
• Brand Management: Understanding of brand identity, tone of voice, and visual consistency
• Digital Marketing: Knowledge of digital marketing channels including social media, email marketing, SEO, and content management systems
• Design Principles: Understanding of layout, typography, colour theory, and visual communication
• CRM Systems: Ability to use Customer Relationship Management software to track interactions and generate reports
• Data Analysis and Reporting: Ability to analyse marketing data and compile clear, actionable reports
• Event Planning: Knowledge of event logistics, supplier management, and post-event evaluation
• Project Management: Understanding of basic project management principles to coordinate multiple marketing activities simultaneously
• Compliance and Ethics: Awareness of legal and ethical standards in marketing including data protection, POPIA, and privacy laws
• Administrative Practices: Knowledge of standard office administrative practices including scheduling, record-keeping, and data management

Competencies

• Excellent organisational and multitasking abilities
• Strong written and verbal communication skills
• High attention to detail with a commitment to accuracy
• Creative thinking and problem-solving ability
• Ability to work independently and as part of a team
• Ability to meet deadlines in a fast-paced environment
• Professional and proactive approach to work
• Strong interpersonal skills and stakeholder management
• Strategic thinking with a results-driven mindset

Skills

• Graphic design and visual content creation
• Social media management and community engagement
• Email marketing campaign management
• Data analysis and performance reporting
• Project coordination and time management
• Copywriting and proofreading
• Vendor and supplier management
• Brand application and quality control
• Teamwork, collaboration, and cross-departmental communication
• Ethical and legally compliant marketing practices