Marketing Director: Snacks and Treats at Tiger Brands

About

You are a Marketing Director at the top of your game, with P&L accountability for your brands and the category. You are focussed on growing the market share and margins of our leading brands, in South Africa and beyond. You will develop and manage sustainable branded product propositions and category marketing strategies that meet the demands of the consumer and Category market dynamics. As a natural visionary, you support category strategy development, drive category marketing strategy, and work across the business with Customer, Marketing, R&D and Integrated Supply Chain to drive the brand. You will be supported by Group Marketing to ensure all activity is developed in line with the strategic guidelines

 What you will do

• Develop marketing strategy within the framework of the category strategy set by the Category Managing Director, with a focus on profitability, brand building and new product development activities
• Own your category and brand P&L – shrewdly managing the portfolio of brands under your control to deliver against targets for the category and Tiger in South Africa and beyond
• Craft the overall category brand blueprints and plan for your brands to ensure delivery of P&L targets at the Category and Portfolio level
• Identify the pipeline of NPD initiatives (innovation, renovation, value engineering), pricing (working with the strategic pricing CoE), campaign planning, and RTM strategy development for local and international markets
• Use your marketing expertise to deliver excellence in brand activation
• Develop a deep understanding of the market, consumer preferences within your category and markets, ensuring all brand and marketing activities are rooted in category and consumer insight and complemented by a solid understanding of market and competitor dynamics
• Evolve the category by driving innovation, identifying new markets, new channels and NPD opportunities (renovation, innovation and value engineering) and working with R&D to drive these through to launch
• Report on category and brand marketing performance, relative to the competition, to the Category Director, identifying corrective actions, and directly manage marketing budget to ensure excellence  
• Partner with the customer function to ensure that customer and shopper marketing is aligned with broader marketing plans for the category
• Build top talent for the business by coaching others and providing skills development opportunities

What you'll bring to the table

• Well-rounded consumer goods experience – spanning Marketing and preferably Customer roles
• Consumer obsession and insights-driven – whether or not this is an area you have worked in before, you will have a thirst for understanding how consumers operate within your category and use that to drive strategy and decision making
• Strategic savviness and financial acumen – with the ability to shape a plan to grow your category, drive its execution, and understand the trade offs involved in pulling various levers
• Retail channel know how – a robust understanding of both modern and general trade 

Experience

• 5+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence at a Senior / Executive level.
• Proven record of success delivering compelling consumer communications and managing agencies to deliver campaigns across a diverse range of media
• Demonstrated ability to develop innovative consumer goods propositions within Confectionary based on rich consumer insights
• Prior experience leading a dynamic brand team, recognised as a team player capable of building relationships quickly and exciting others with your natural passion for brand

What you will be measured on

• Marketing ROI
• Brand health
• Market share (%)
• Net Sales volume and value growth
• Gross margin
• of sales from innovation and incremental gross margin
• ATL performance vs. targets
• Weighted / numeric distribution
• Volume of consumer complaints