Marketing & Enrolment Specialist at GIBS Business School (Gordon Institute of Business Science)

About the role

• We are looking for a Marketing & Enrolment Specialist who thrives in a hands-on, execution-focused environment.
• This role is central to ensuring a seamless learner journey—from first enquiry through to successful enrolment. You will support daily enrolment operations, execute marketing activities, manage leads, and work with CRM and automation tools to deliver a high standard of service.
• While your ideas and insights are valued, your primary focus will be reliable execution, operational excellence, and consistent delivery.

Key Areas of Responsibility include but are not limited to:

Marketing Execution & Enrolment Enablement

• Support the execution of marketing campaigns across paid, owned, and direct channels
• Maintain and update course landing pages to optimise clarity and conversion
• Develop and manage marketing collateral (brochures, emails, adverts) aligned to brand standards

Enquiry Management & Learner Experience

• Manage inbound enquiries and support the full lead lifecycle using CRM and automation tools
• Engage across multiple learner touchpoints (email, web, chat, messaging platforms, AI tools)
• Monitor enrolment and payment processes, escalating issues where necessary

Systems, Data & Performance Tracking

• Maintain accurate data across marketing and CRM systems
• Execute workflows and ensure system integrations function effectively
• Track and report on key metrics such as enquiries, conversions, and response times

Automation & Continuous Improvement

• Leverage AI and automation tools to improve efficiency and learner experience
• Identify opportunities for process improvements based on operational insights

Qualifications

• Degree or diploma in Marketing, Communications, Digital Media, Commerce, or related field
• Approximately 3 years’ experience in marketing execution across multiple channels
• Experience with CRM systems, digital marketing tools, or enrolment platforms
• Certifications in digital marketing, analytics, or AI tools are advantageous
• Practical experience may be considered in lieu of formal qualifications

Skills & Competencies

• Strong attention to detail and process discipline
• Ability to manage multiple priorities and deadlines
• Consistent follow-through and operational reliability
• Data accuracy, reporting, and interpretation skills
• Clear and professional written communication
• Adaptability to new tools and technologies
• Interest in automation and continuous improvement
• Sound judgement in problem-solving and escalation