Marketing Lead - Core Lab and Point of Care at Roche

The Position

Roche Diagnostics in Johannesburg, Nairobi or Lagos is seeking a Marketing Lead for their Core Lab and POC portfolios. The role will include developing, communicating and implementing the ideal marketing strategy for the allocated product portfolio taking into account market intelligence and trends in order to ensure optimum positioning, profitability and growth. The role will involve working with internal and external partners and stakeholders to form strategic alliances for maximum market penetration as well as the planning and driving the implementation of the integrated commercial or marketing plans.

Key Responsibilities
Marketing Strategy and Plan

• To understand assigned markets by analysing market research, evaluating findings from assessments with local customers and Roche Diagnostic SA and identifying opportunities and risks as required.
• To decide whether to introduce products into the local market by conducting relevant pre-launch and launch excellence plans, developing commercial /business plan, defining the revenue and pricing model, engaging with internal stakeholders and presenting recommendation and decision by deadline
• To define and/or revise portfolio / product strategy by gathering required information, collating, defining strategic approach and priorities and defining marketing plan by deadline or as required
• To define commercial/ marketing plans by identifying tactics and campaign opportunities, selecting, defining budget and finalising into a promotional grid within deadline
• To build and lead product promotion and brand awareness activities and interventions (commercial advisory boards, product launches, workshops, conferences, user-days, etc.) by evaluating and analyzing market research data (of customer needs, market trends, competitor activities etc.), evaluating product strategies (positioning, pricing, product life cycle strategies etc.) and integrating into the product promotion and brand awareness concept as required
• To define the strategic potential revenue per portfolio by developing forecasts and applying market insight and understanding to develop the budget annually.
• To determine and obtain approval for a financial budget that enables delivery and execution of the strategy and plans for the allocated product portfolio/s by drafting budget, aligning with strategy and plans and presenting for annual approval

Marketing Implementation and Execution

• To monitor tactical implementation and success by tracking delivery against milestones and plan, gathering information on successes and failures, addressing with team members and implementing relevant corrective actions as required and on an ongoing basis
• To resolve implementation and execution issues by identifying, evaluating, implementing corrective action and managing that the desired outcome is achieved at all times
• To manage that Roche Brand integrity is maintained by monitoring all marketing and promotional materials, checking against Roche Brand Guidelines and addressing and resolving noncompliance as required
• To report by gathering relevant information, collating and drafting in required format for submission by deadline
• To lead continuous improvement within the product portfolio by identifying opportunities, implementing solutions and measuring impact on profitability, efficiency and market impact as required
• To manage that all marketing SOPs, Marketing Code of Conduct and internal processes are adhered to by training and communicating policies and processes, tracking compliance and addressing noncompliance as required
• To support and enable Product managers to deliver on the product life cycle execution by monitoring progress, identifying needs for support and providing support and guidance as required

Stakeholder Engagement

• To develop and maintain internal, Key Account, KOL and government related bodies’ relationships by conducting regular meetings, collaborating with relevant internal stakeholders and agreeing on mutually beneficial business outcomes at all times and as required
• To drive product portfolio strategies in line with the relevant marketing strategy by actively engaging with key decision makers, sharing strategies and insights and influencing as and when required
• To maintain role as thought leader and key contact on the marketing strategy, portfolio of products and local strategic and operational situation by maintaining relationships, presenting feedback, gathering insights and learnings and sharing these as required

Staff Leadership and Management

• To define the staff requirements, resourcing the team by retaining, recruiting, selecting and appointing staff as required, inducting new staff members, monitoring and managing performance and managing staff development

A full job description will be made available to candidates invited to the interview process.

You, as an ideal candidate, will have the following skills, experience and education:

• Required Qualification: NQF 7/8 in a relevant field (Marketing, Business Management, Medical Sciences or similar)
• Required Experience: A least 7 years pharmaceutical or medical diagnostic marketing or product management experience, ideally in the medical diagnostic space, with at least 5 years management experience