Marketing Manager: Brand Strategy at Nedbank

Job Purpose

• To support the formulation and execution of the brand strategy and the annual brand plan. To manage the effective implementation of the brand plan with the objective of influencing targeted consumers or businesses to choose Nedbank's products and services. Furthermore, the incumber must achieve specific measurable business and brand objectives. 

Job Responsibilities

Develop strategies to improve brand positioning  

• Provide strategic and data driven support in the development of the marketing and brand strategies for the enterprise.  
• Understand Divisional/Business Unit objectives to ensure relevant implementation of plans.  
• Support the achievement of the business strategy, objectives and values.  

Managing & Monitoring of Brand Operations  

• Manage allocated budgets in line with implementation plans by keeping a running budget indicating actuals vs budget and reporting on budgetary position including rationale for deviations.  
• Understand financial principles including costs as it impacts the ability to formulate and execute relevant marketing plans/interventions/campaigns.  
• Interrogate and managing costs of suppliers in terms of industry norms and deliverables against campaign briefs to ensure value delivery from suppliers.  
• Provide input on campaigns and activities across relevant marketing squads.  
• Coordinate tasks, resources and internal and external stakeholders to ensure the relevant, timeous implementation of the initiatives and campaigns per the signed off marketing plan.  
• Provide input into and influence the Client Value Proposition (CVP) and product and service development to ensure relevance based on understanding of the target market.  
• Ensure relevant and impactful marketing and communications tactics and implementation.  

Building Collaborative Partnerships 

• Identify and engage with all relevant stakeholders across Business Unit to ensure robust implementation of marketing initiatives.  

Essential Qualifications - NQF Level

• Advanced Diplomas/National 1st Degrees

Preferred Qualification

• A marketing relevant qualification  Essential Certifications
• Marketing Association of South Africa (MASA) 

Minimum Experience Level

• 3 - 6 years

Type of experience

• Brand Management; Content Development 

Technical / Professional Knowledge

• Accounting principles
• Communication Strategies
• Governance, Risk and Controls
• Decision-making process
• Company/Division/Cluster/Business Unit specific business knowledge
• Understanding of branding & brand building principles and techniques as drivers of marketing strategy
• Writing of briefs and verbal articulation thereof to internal and external stakeholders
• Development and implementation of marketing plans in support of the marketing and business strategies 

Behavioural Competencies

• Building Partnerships
• Driving Execution
• Business Acumen
• Hyper-Collaboration
• Driving for Results
• Initiating Action
• Communicating in the Digital Age

Job Post End Date: 07 July 2026