Marketing Manager (Clothing, Footwear FMCG) at PEP

PURPOSE OF THE JOB

As a Marketing Manager at PEP, you'll play a pivotal role in devising and executing innovative marketing campaigns focused on delighting our customers. Your goal will be to drive foot traffic, boost sales, and build brand recognition with a specific focus on the Clothing, Footwear and FMCG divisions. Collaborating with cross-functional teams, you'll ensure our marketing efforts align with our company growth plan and exceed customer expectations.

KEY RESPONSIBILITIES 

• Leadership: Provide leadership to the team, guiding them to develop and execute customer-centric strategies in retail advertising environments.
• Campaign Creation: Craft impactful marketing campaigns via digital, social media, email, and traditional channels to elevate customer satisfaction and loyalty.
• Consumer Analysis: Analyze market trends, consumer behavior, and competitive landscapes to identify opportunities that enhance the customer experience.
• Collaboration: Work closely with the sales and merchandise teams to align marketing strategies with sales objectives and customer satisfaction metrics.
• Budget Management: Effectively forecast marketing spend, manage marketing budgets, optimising spending and reporting on budgets and forecast.  
• Creative Direction: Collaborate with the creative team to develop compelling marketing materials that resonate with our customers to drive consideration and conversion. 
• Performance Analysis: Monitor campaign metrics, derive insights, and offer recommendations for continuous improvements focused on customer delight.
• Partnership Building: Cultivate strong relationships with vendors, agencies, and business partners to innovate and elevate our customer-centric marketing initiatives.

ROLE  REQUIREMENTS 

• Leadership Skills: Proven ability to lead and inspire a marketing team, fostering a culture of innovation and customer-centric thinking.
• Education: Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is advantageous.
• Retail Marketing Experience: Demonstrated track record (5-8  years) in retail marketing, showcasing your understanding of retail trends and customer-centric strategies.
• Data Proficiency: Proficiency in data analysis, leveraging insights to optimise customer-centric marketing strategies.
• Good understanding of basic accounting and financial accounting is critical 
• Computer Literacy: Google Suite 
• Advertising experience in an agency environment will be an advantage 
• Understanding the South African market segments is essential 
• Competencies required: Proven marketing skills; Communication skills (with high quality writing skills and excellent presentation skills); Planning, organising and control; Problem assessment; Leadership and Innovation 
• Willingness to travel. Own transport required