Marketing Manager at Discovery Limited

Key Purpose

To create brand and communication solutions that enable business to meet their objectives by:

• Driving and defining the implementation of brand and communication strategy and solutions.
• Interfacing with senior business people to define and co-ordinate brand or communication strategy.
• Understanding the impact of that strategy across business.
• The Marketing Manager is responsible to maintain and enhance InHouse schemes trusted brands and high standards by partners with business, other stakeholders and the InHouse scheme communication office. The marketing manager is responsible to develop and implement integrated and strategically aligned marketing and communications solutions. The incumbent operationalises strategy through applying best practice marketing principles, leverages key partnerships internally and externally, ensures projects are delivered on time and within budget. In addition, the Marketing Manager provides specialist marketing advice to the InHouse team – and stakeholders and is responsible for managing, coordinating and coaching a team, as required.

Areas of responsibility may include but not limited to

• Unpacking complex business needs to define, co-ordinate and deliver high impact marketing, communications and brand projects.
• Creating integrated, best practice and creative solutions which are in line with the Discovery marketing model (consistent across all brands, businesses and communities).
• Collaborating closely with and providing specialist marketing advice to key stakeholders including senior business people, the InHouse marketing team and Schemes to help achieve company and business unit objectives.
• Develop people through coaching (as required)
• Manage a budget
• Build and maintain relationships with Fund management, the schemes office
• Build and maintain relationships with key business people, both at a strategic and operational level
• Proactive
• Bringing ideas to business
• Doing feasibility studies and defining new ways of doing things
• Measure impact and drive corrective action
• Ensure effective implementation of plans
• Manage conflict

Competencies

Knowledge

• Awareness of different Discovery audiences, Discovery’s products and business processes
• Various media channels, including electronic
• Agency experience – design, media, advertising
• Print and production processes (including time lines and costing)

Skills

• Communicate well in English, with strong writing skills, and strong verbal communication skills
• Convert technical information into audience appropriate communication
• Influence and persuade people to get things done
• Possess strong project management skills
• Multi-task on multiple projects
• Question processes, strategy and outputs
• Present and sell ideas
• Negotiate
• Make decisions
• Solve complex problems
• Build trusted partnerships
• Manage conflict
• Manage trade offs
• Instil confidence in others
• Guide, develop and motivate others

Attributes

• Strong attention to detail
• Creative - Innovator
• Solution oriented
• Dynamic and energetic
• Tenacious and persistent
• Flexible and adaptable
• Naturally inclined to work hard
• Action oriented (doer)
• Have initiative - being a self-starter and able to work independently
• Ability to think outside the box
• Able to work calmly under pressure and provide answers and direction to others
• Team player
• People and relationship focused
• Confident
• Resilient
• Empathetic
• Diplomatic
• Sociable
• Seen as a trusted advisor by clients
• Driven
• Passionate

Education and Experience

Qualifications

• Minimum 3 year undergraduate degree or diploma (BA or B.Com in Marketing or Communication)
• Post graduate qualification in marketing is preferable
• Relevant industry qualification

Experience

• Minimum of 5 years’ experience in Marketing or Communication
• At least two to three years of experience in the restricted Schemes industry is preferred
• Experience in content marketing, product sales, advertising, rewards programmes, and client engagement would be advantageous