Marketing Manager ELSB & ELSP at ABB

• In this role, you will contribute to business growth by developing and executing innovative and effective marketing communications strategies aligned with global and local frameworks.
• You will lead the end-to-end delivery of marketing campaigns, strengthen brand positioning, and support sales initiatives across the Smart Buildings and Smart Power Electrification businesses in Southern Africa.
• Each day, you will play a key role in building brand awareness, driving lead generation, and ensuring marketing activities deliver measurable business impact through strong alignment with corporate, regional, and global marketing strategies.
• The work model for the role is: Onsite
• This role is contributing to the Electrification's Smart Building and Smart Power divisions in Southern Africa.

You will be mainly accountable for:

• Develop and implement integrated marketing communication strategies aligned with global, regional, and local business objectives
• Plan, execute, and optimize multi-channel marketing campaigns (digital, events, trade media, print, and sponsorships)
• Drive end-to-end campaign management, including strategy, content localization, execution, and performance analysis
• Generate and nurture leads through targeted marketing initiatives and structured lead management processes
• Select, adapt, and deploy marketing communication tools to support sales and commercial objectives
• Manage brand positioning and ensure consistent messaging across all communication channels
• Identify market trends, customer insights, and new business opportunities through data-driven analysis
• Define KPIs, track campaign performance, and deliver actionable insights to optimize marketing effectiveness
• Collaborate with cross-functional teams (sales, product, global marketing) to ensure alignment and successful execution
• Manage budgets and ensure marketing activities deliver strong ROI

Qualifications for the role

• Bachelor’s degree in Marketing, Communications, or a related field
• 5–10 years of experience in Marketing Communications, Campaign Management, or related roles
• Proven experience developing and executing integrated marketing strategies
• Strong knowledge of digital marketing, lead generation, and campaign analytics
• Experience working across multiple markets and adapting global strategies to local contexts
• Excellent stakeholder management and communication skills
• Fluency in English (written and verbal)