Marketing Manager at Gcubed Boutique Recruitment

The Role

An incredibly diverse food group seeks a passionate and experienced marketer to join their team as the Marketing Manager and lead a portfolio of emerging premium brands across the restaurant and retail sectors. Join this entrepreneurial, fast-paced, innovation-driven culture, and drive a strong digital innovation agenda.

You will be responsible for:

Strategy and planning:

• Works with the Group Head: Marketing to develop the marketing strategy for each of the brands
• Develops the annual calendar of marketing activity; Sets objectives for all projects and ensures each activity is delivering to agreed strategic priorities
• Ensures all new store openings are added to the calendar as early as possible and communication plans and CPAs are in place
• Have a commercial and operational mindset - considering and planning for the financial and operational impact of all marketing activity, forecasting issues and putting measures in place to minimise impact on stores

Executing compelling, innovative and integrated marketing communications, based on marketing calendar:

• Owns all campaign CPA's and acts as the project lead in the team, and with internal stakeholders and external suppliers, ensuring all milestones and deadlines are adhered to, driving executional excellence such as
• Concept, design, and deliver creative campaigns, including the creation of strong visuals and collateral to convey our messaging.
• Own the retail and communication rollout of all campaigns, through close collaboration with the operations team, to ensure store environments are always up to standards.
• Management of digital & PR communication channels:
• Manage the Social Media Manager to grow all components of digital eco-systems for all brands: web sites, social media
• Manage the Social Media Manager to develop strategic content that bring brands to life and understand ROI of efforts based on reporting
• Management of PR communication channels, including influencers and traditional PR
• Sets seasonal or product launch pricing (with supply chain, operations and business owners)
• Works with the Group Head: Marketing to get new partner programs set up and establishes a good working relationship with partner, incl. management of day to day operations
• Budget management – Setting up budgets and managing implementation to come in on budget

Stakeholder management

• Ensures all stakeholders are delivering to the marketing plan
• Build relationships with senior stakeholders, especially MD’s and operations, and garner their support for the marketing plans
• Manage supplier relationships
• Address any issues raised and ensure prompt resolution

People Management

• Develop and lead a competent and motivated team
• Ensure goals are set for the team each year and that team goals will deliver on business goals, and that all team members are delivering to agreed goals and KPI's

Requirements:

• 6 - 8 years relevant brand management experience, preferably with 1 – 2 years’ digital experience. (an experienced senior brand manager looking to step up into a marketing manager role, or a marketing manager with 1 – 3 years’ experience at that level)
• Degree or diploma in Marketing or Advertising
• Experience within the restaurant or retail industry a must. 
• Line Management experience as you will be leading the team.
• Flexible and resilient with a commercial mindset.