Marketing Manager- Health at Discovery Limited

Key Purpose

To create brand and communication solutions that enable business to meet their objectives by:

Driving and defining the implementation of brand and communication strategy and solutions.
Interfacing with senior business stakeholders to define and co-ordinate brand or communication strategy.
Understanding the impact of that strategy across business.

Areas of responsibility may include but not limited to

• Unpack complex business needs and to provide creative solutions considering all stakeholders
• To create integrated solutions which are consistent across all brands/ businesses and communities, and which meet best practice principles
• To ensure that solutions are in line with Discovery marketing model
• Develop people through coaching (as required)
• Manage a budget
• Build and maintain relationships with key business stakeholders, both at a strategic and operational level
• Plan, develop and execute digital paid advertising campaign strategies, including creative approach, audiences, messaging, and budget across Facebook and Instagram as well as other digital advertising channels
• Optimise always-on campaigns with targets, goals and conversion code, as well as tracking for maximum ROI
• Compile reports on digital campaign performance including insights on reasons for fluctuations and provide regular insights to business
• Seek and manage online advertising opportunities
• Suggest and implement new features to develop brand awareness and Brand love for Discovery Health
• Conduct market research and competitor analysis
• Manage invoices for digital advertising suppliers to ensure they are paid
• Test a campaign using benchmarks to determine if worth pursuing further or using a different strategy
• Understanding of the full marketing funnel

Competencies

• Be able to translate campaign objectives into a creative brief, review creative outputs and get approval
• Be able to monitor and analyse existing campaigns that are not working and make the necessary changes to get results
• Must have high attention to detail
• Must work closely with business and external suppliers
• Be proactive in identifying new marketing opportunities and develop strategies
• Work within a budget
• Be able to collate, analyse and deliver regular reports of campaign results and measure ROI of campaigns
• Great organisational and multitasking skills
• Excellent management, negotiation, listening and communication skills

Education and Experience 

• Minimum 3-year undergraduate
• Post graduate qualification in marketing is preferable
• Relevant industry qualification
• Minimum of two years of experience in digital advertising campaign management in managing Facebook and Instagram campaigns
• Google Ads and programmatic display advantageous
• Minimum of 5 years’ experience in Marketing or Communication (overall)
• Experience in compiling campaign strategies, reviewing creative briefs for campaigns
• Basic reporting skills

Advantageous Skills:

• Facebook Blueprint certified
• Google Ads certified
• Experience with Google Analytics
• Experience with Smartly.io
• Experience with the Google Display & Video 360 suite
• Experience with native advertising / premium buying
• Experience in direct marketing copywriting