Marketing Manager at Kontak Recruitment

• A respected direct-selling business with a national footprint is looking for an experienced Marketing Manager to step into a pivotal leadership role. This is a company that genuinely values its people, operates with a strong family-oriented culture, and has built a well-structured, high-performing environment where both the business and its people are set up to thrive.
• This is not a fixer-upper role. The team is established, the processes are solid, and the systems are in place. What is needed now is a confident, inspiring leader who knows how to elevate a team, keep momentum going, and translate smart strategy into meaningful results. Spanning consumer, Sales Force, corporate, and digital marketing, this is a broad, senior-level position with real scope to make your mark, without having to rebuild from scratch.

Minimum Requirements

• Bachelor's Degree in Marketing, Brand Communication, Digital Marketing, Business Management, or equivalent field, with an Honours degree being advantageous
• 8 to 10 years of marketing experience, with at least 4 to 5 years in an integrated marketing leadership role managing a team of 5 or more
• Proven track record developing and executing integrated marketing strategies, brand plans, and multi-channel campaigns
• Demonstrated experience leading creative, digital, communications, production, and operational marketing teams
• Background in FMCG, online retail, wholesale, or distribution environments is strongly preferred, brick and mortar retail experience alone is not a fit for this role
• Experience managing product launches, catalogue production, campaign development, and distributor communication
• Solid understanding of AI-supported marketing tools and modern marketing technologies
• Proven ability to work cross-functionally with Sales, Operations, ICT, Finance, and Executive Leadership
• Experience managing marketing budgets, suppliers, production partners, and external agencies
• Strong command of analytics and consumer insights to drive continuous improvement

Key Responsibilities

• Develop and execute an integrated marketing strategy aligned to overall business objectives, covering consumer and corporate marketing
• Lead annual marketing planning, campaign prioritisation, and product launch strategy
• Act as custodian of the brand portfolio and corporate identity, ensuring consistent standards across all channels and touchpoints
• Approve marketing communication, creative direction, messaging, and content strategies across digital, print, retail, and Sales Force platforms
• Lead, coach, mentor, and develop a sizeable marketing team spanning creative and digital disciplines
• Foster strong cross-functional collaboration with Sales, Merchandise, ICT, Operations, and Finance to improve business outcomes
• Oversee the full campaign lifecycle from concept approval through to execution and post-campaign review
• Manage content calendars and ensure timely delivery of social media, video, digital assets, catalogues, and communication
• Oversee website strategy, customer journeys, SEO direction, and digital governance in collaboration with the Website and Performance Manager
• Drive PR, media, influencer, and corporate communications strategies, ensuring consistent external messaging
• Review marketing, website, social media, and campaign performance, translating analytics into actionable business recommendations
• Champion the adoption of AI tools, automation, and emerging technologies to improve operational efficiency and marketing excellence
• Report marketing performance and strategic recommendations to Executive Leadership
• Build trusted partnerships with internal stakeholders and external agencies to ensure marketing initiatives support business priorities