Marketing Manager – LCV at DAV Professional Placement Group

Purpose of Role:

• As the Marketing Manager for LCV, you will be responsible for developing and implementing comprehensive marketing plans and programs aimed at positioning the business as a compelling brand to consider whilst establishing brand equity and ensuring LCV product-line consideration with the over-arching objective of increasing market share of the Business LCV model range in the market. You will work closely with the Head of Strategic Marketing to drive business growth and establish the Business as a prominent player in the LCV segment and the automotive industry in South Africa at large

Requirements:

• Develop and execute marketing plans and campaigns to support the positioning of the Business as a lifestyle brand in the LCV market in line with the Marketing strategy and commercial business objectives with a key focus on consumer penetration and market share increment.
• Have consistent clear understanding of the MSA commercial objectives, Dealer network requirements and Automotive industry positioning to allow for commercially driven marketing planning and deployment
• Conduct market research and competitor analysis along with Marketing Analyst to identify key trends to guide marketing planning processes that will determine the best channels and mediums to optimize for integrated campaigns and dealer programmes.
• Collaborate with cross-functional teams (including Product Development, Sales, After-Sales and Operations) to ensure alignment of marketing initiatives with overall business goals and requirements.
• Develop brand building tactics that communicate the Customer Value Proposition and Product USP’s to the correct audience segments and consumer groups through creative content creation and innovative tactical deployment.
• Position the LCV range in line with commercial requirements through the identification of various channels and mediums such as Digital, PR, Media, Sponsorship, Experiential Marketing, Influencer Marketing, Strategic s etc. to enhance brand visibility and reach as well as increase model product consideration.

QUALIFICATIONS & EXPERIENCE:

• Diploma, Bachelor’s Degree in Communications, Marketing, PR, Business
• Minimum 5 years of OEM commercial marketing management experience, preferably in the automotive industry
• Strong knowledge of product positioning, consumer trend analysis, campaign planning, development and execution as well as strong project management experience.
• Proficient understanding of digital marketing and related platforms.