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Lead the country teams to develop the annual marketing plans & marketing roadmap in line with the respective signed off business plan and Growth Strategy
Ensure that marketing programmes are aligned with short term and long term business targets with due alignment of all relevant stakeholders.
Input to the PU Marketing Manager, Brand & Communication, Growth Unit and Service & Maintenance teams with deep market insight and needs, and collaborate with Hub to co-create relevant offer to differentiate and support growth agenda and the market strategy.
Drive the activation of Marketing programs as per signed off plans in the accountable geography.
Ensure effective deployment of ASP across activity sets and programmes in markets. Conduct rigorous evaluation of the business results/ROI to ensure cost efficiency.
Lead the Marketing Review process, and provide inputs/outputs to the business plan, opportunities/vulnerability
Direct responsibility for product value price setting using IPP toolkit, complete for every new product variant as defined in ODI process, review annually for top products in the market (Annual Price Review); gather market price intelligence data in line with BP legal guidelines
Communication and promotion to both consumer and trade including thought leadership programmes to B2B customers
Champion and drive the generation of key insights through market research and competitive intelligence in order to feed into strategic planning, pricing and insight decision-making
Channel strategy, customer segmentation and development of winning customer value propositions
Product portfolio management to deliver near and long term GM growth targets consistent with global space/brand strategies People
Lead the people agenda in country marketing function to build a world class Marketing function with solid capability and strong talent pipeline.
Provide leadership, direction, coaching and development to the country Marketing team members. And as a member of the PU marketing LT to own people agenda and build enduring capability succession plan and talent development. To build a culture that fits with bp values & behaviours.
Education and Experience Required
Post graduate degree in business or Marketing desirable or significant professional experience
+15 years experience in B2C or B2B Marketing in international FMCG companies or Marketing led companies
+15 years Experience in Marketing leadership roles with a track record of working in B2B2C and B2B environments within a competitive market oriented business culture
Skills & Competencies
Developing a Marketing Strategy - Mastery
Performance monitoring - Mastery
Market Understanding/Industry & Sector Understanding: Mastery
Brand management - Mastery
Marketing Pricing management - Mastery
Managing the OD&I process & Stage gate process – Skilful
Project & Relationship Management - Skilful
Ability to overcome obstacles with multiple stakeholders
Note: Never pay for any training, certificate, assessment, or testing to the recruiter.
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