Marketing Manager - Marketing Department at Brights Hardware

Job Description

• Purpose: Lead Brights Hardware’s full omni-channel marketing strategy across stores, franchises and eCommerce. Drive brand growth, customer acquisition, retention and revenue across a leading Western Cape hardware and Do It Yourself (DIY) retailer. You will own the marketing function and deliver measurable impact on sales, profit and brand equity.

KEY RESPONSIBILITIES:

• Brand & Omni-Channel: Develop and execute integrated marketing plans across retail and digital. Manage campaigns, media and Return On Investments (ROI) reporting
• eCommerce & Digital: Grow online sales, optimise the customer journey and manage digital adverts and web platform.
• Product & Promotions: Turn technical product information into compelling campaigns.
• Drive promotional performance
• Customer & Public Relations (PR): Grow loyalty, retention and brand advocacy. Manage PR, agencies and key stakeholder relationships
• Leadership & Commercials: Lead the marketing team, own the marketing budget and report to the Chief Executive Officer and Executive Board on performance
• Manage social media marketing and content platforms (Meta Business Suite, LinkedIn Campaign Manager, TikTok Ads, YouTube)
• Manage marketing automation, Customer Relationship Management and customer data platforms 
• Manage eCommerce platforms and product information management systems
• Utilise Business Intelligence tools including Google Analytics 4, Power BI, Tableau and Looker Studio to track performance, report on ROI and inform omni-channel marketing decisions. Experience with retail ERP systems such as Kerridge K8, SAP, Microsoft Dynamics or Oracle will be highly valued.

KEY PERFORMANCE INDICATORS:

• Key Performance Indicators (Omni-Channel Focus)
• Revenue and profit contribution from marketing-driven initiatives (in-store + online).
• Customer Acquisition Cost (CAC), retention rate and lifetime value (LTV).
• eCommerce sales growth, conversion rate, average order value, and digital ROI.
• Brand awareness, equity and share-of-voice metrics.
• Campaign Return on Investments (ROI) and effectiveness across paid, owned and earned media.
• Loyalty programme enrolment, engagement and redemption rates.
• Media coverage quality and volume (PR value).
• Team performance, capability development, and retention.
• Budget adherence and efficiency of Advertising and Promotions spend.
• Net Promoter Score / customer satisfaction linked to marketing touchpoints

REQUIREMENTS:

• 8-12+ proven experience in marketing management
• Marketing experience in retail/consumer brands, Hardware and Do It Yourself (DIY) is advantageous)
• Proven success in omni-channel strategy, eCommerce growth and performance marketing
• Strong skills in: Google Ads, Meta Ads, GA4, CRM tools, Excel, and reporting Commercial mindset with experience managing budgets, agencies and teams
• Min qualification: 3-year National Diploma or NQF level 6 qualification in same or related field.
• Postgraduate qualification in Marketing, Business Management, Digital Marketing or a related field is advantageous
• Valid driver’s licence