Marketing Manager at MCE Electric

Key Responsibilities:

• Lead and manage the marketing team, consisting of a Web Designer, Graphic Designer, and Multimedia Content Creator, to deliver cohesive and impactful marketing campaigns.
• Develop and implement comprehensive marketing strategies to increase brand awareness and sales growth.
• Oversee all digital marketing initiatives, including website management, social media, email marketing, SEO strategies, and content marketing.
• Manage advertising and promotional campaigns in coordination with external agencies.
• Analyse market trends, customer insights, and competitor strategies to identify opportunities for growth.
• Plan and manage marketing budgets to optimise return on investment.
• Coordinate with the Sales, Technical and Procurement Departments to ensure marketing strategies align with company goals.
• Organise and execute marketing events, trade shows, and promotional activities.
• Prepare marketing reports, track performance metrics, and present actionable insights to senior management.
• Ensure brand consistency across all marketing materials and channels.

Minimum Requirements:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. Diploma in Graphic Designing and Web Designing.
• Experience: At least 5 years of proven experience in a marketing management role, preferably in a product-based or distribution environment.
• Digital Marketing Expertise: Proficiency in managing digital marketing platforms (Google Analytics, SEO tools, social media advertising, etc.).
• Technical Skills: Experience with CRM software and marketing automation tools.
• Project Management: Demonstrated ability to manage multiple projects, with a track record of delivering results within deadlines.
• Leadership: Proven experience leading and developing a team of marketing professionals, with strong people management skills.