Marketing Manager - Pretoria at SoluGrowth Pty Ltd

RESPONSIBILITIES

• Gather feedback from sales and analyse consumer behaviour to define our H2R business unit positioning in the market.
• Craft our differentiation strategy.
• Create guidelines that define our company’s voice both online and offline (including terminology and slogans).
• Brief our creative team about marketing projects they’ll be working on (for example eBooks, email campaigns and advertising banners).
• Conduct competitive research to identify our strengths and weaknesses.
• Design promotional campaigns for new products and markets.
• Develop a H2R social media strategy.
• Assess the performance of our advertising campaigns and events.
• Analyse H2R market trends and identify new opportunities and challenges.
• Performs internal H2R SWOT analysis.
• H2R lead idea generation and brainstorming sessions.
• H2R brochure, proposal, and presentation design.

QUALIFICATIONS & EXPERIENCE: 

• Work experience as a Brand Strategist or similar role in Marketing.
• Portfolio of brand-building projects is a plus.
• Excellent understanding of the full marketing mix.
• Experience developing marketing strategies based on market segmentation.
• Experience in Digital Marketing and social media strategies
• BSc/MSc in Marketing or relevant field.
• Strong analytical skills and a deep understanding of market trends
• HubSpot CRM experience and training will be beneficial.
• Meltwater Suite experience will be beneficial.