Marketing Manager (Remote) at Hubble Studios

About the job

The Marketing Manager will be responsible for marketing the services of the company by developing and owning strategic marketing plans and strategies. You will be responsible for planning, implementing, monitoring, branding, and advertising activities to build brand awareness and drive the generation of sales leads

Marketing Manager

• Develop and implement marketing strategies and advertising campaigns
• Research, review, grow and evolve our lead generation practices and campaigns
• Determine campaigns, including channel, messaging, target audience and associated budgets
• Oversee the implementation of all lead generation campaigns and monitor their performance
• Develop and execute the content marketing strategy for the business
• Brief and manage external vendors such as content writers, designers, channel partners, digital marketing suppliers
• Ensure that quality leads are generated for the business development team
• Manage internal and external resources and budgets to deliver on lead generation initiatives
• Liaise with creative teams to coordinate and supervise marketing activities
• Compile and analyse data in order to accurately report impact and outcomes of marketing activities
• Act as the final point of quality assurance on all marketing materials prior to publication

Requirements

• Experience in B2B marketing and sales
• Experience in Higher Education procurement
• At least 4 years experience as a Marketing Manager or similar role
• Diploma or bachelor’s degree in Marketing or relevant field
• Knowledge of traditional and digital marketing tools
• Expertise with SEO/SEM, email campaigns (Local and international)
• Expertise with research methods using data analytics software
• Solid computer skills, including MS Office, web analytics and Google Adwords
• Familiarity with Customer Relationship Management and Content Management System software