Marketing Manager at Shoprite Group of Companies

Purpose of the Job    

• The Marketing Manager leads the development and execution of integrated marketing strategies that drive customer awareness, engagement, and revenue growth across Computicket’s Events, Travel, Accommodation, and Digital Services portfolios.
• Operating within a lean, fast-paced environment, the role requires a hands-on approach to campaign creation, customer communications, content development, and digital execution.
• The Marketing Manager is responsible for end-to-end planning and delivery of marketing initiatives across digital, retail, and partner channels, ensuring strong visibility, brand consistency, and commercially effective campaigns.
• The role works closely with internal teams and external partners to optimise marketing performance, enhance the customer journey, and support the commercial objectives of Computicket. 

Job Objectives    

• Develop and implement marketing strategies aligned to commercial objectives, seasonal demand, events calendars, and product launches.
• Identify growth opportunities across Events, Travel, Accommodation, and Digital Services.
• Plan marketing campaigns across digital and retail channels.
• Create, build, and distribute customer-facing campaigns across communication platforms.
• Develop and design campaign artwork, promotional graphics, and marketing assets.
• Coordinate campaign launches and manage website promotional placements.
• Draft clear, concise communications for email, SMS, WhatsApp, and service updates.
• Ensure messaging quality, brand consistency, and adherence to communication policies.
• Support operational or customer-related messaging when required.
• Manage Computicket’s blog and content marketing pipeline.
• Plan content themes related to events, entertainment, travel, and accommodation.
• Write or commission content that supports SEO, engagement, and organic traffic growth. 
• Promote content across Computicket marketing channels.
• Produce marketing assets including campaign visuals, banners, blog imagery, email templates, and retail materials.
• Manage website promotional placements and landing page content.
• Coordinate digital and paid media campaigns across social and online platforms.
• Monitor and optimise digital campaign performance.
• Collaborate with promoters, travel partners, and accommodation providers to promote partner offerings.
• Develop joint promotional campaigns that enhance partner and customer value.
• Drive visibility across Computicket-owned channels.
• Prepare and supply in-store marketing materials for the retail footprint.
• Support cross-channel promotional campaigns across Shoprite Group stores.
• Track, analyse, and report on campaign-driven ticket and product sales, customer engagement, email and messaging performance and digital campaign results.
• Apply insights to refine marketing strategy and improve future campaigns.

Qualifications    

Essential:

• Degree in Marketing, Communications, Business, or related field

Experience    

• +5 years’ marketing experience as a marketing lead or similar role (essential). 
• Experience executing digital marketing, email campaigns, and multi-channel messaging (essential).
• Experience producing content, blog material, and basic design assets (essential).
• Experience in events, travel, hospitality, or ecommerce marketing (preferred). 

Knowledge and Skills    

• Familiarity with Canva, Adobe Creative Suite, or equivalent design tools.

Closing Date    

• 2026/03/30