Signature Cosmetics & Fragrances is a Proudly South African beauty brand with stores across South Africa, Botswana and Namibia. Our brand is about giving people the power to express who they want to be no matter who they are, or where they are from. Beauty is not about how much you spend, but how confident you feel.
We aim to provide our customers with qu...
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Develop a marketing strategy that increases brand awareness and enhances brand equity and lifetime value of customers across all channels.
Manage in-store activations, as well as in-store digital and print campaigns
Ensure that stores are trained to effectively implement visual merchandising standards
Assist with the migration from print advertising media in stores to predominantly digital in-store advertising and centralised content management.
Define and execute strategy for omnichannel marketing, including the loyalty program, customer engagement strategy, E-store and Click and Collect.
Ensure a customer relationship management system is identified, implemented, and effectively utilised to manage customer relationship marketing platforms and customer care
Define the similarities and differences of product and brand strategies in retail outlets compared to online
Manage all social media initiatives and content production
Collaborate with marketing agencies to achieve the marketing strategy and identified KPI’s
Partner effectively with all internal and external stakeholders to ensure all digital campaign activities are properly identified, communicated, planned, executed, and measured.
Manage use of influencers and eventing to enhance brand awareness
Market and manage special events
Grow and develop an inhouse marketing team
Identify opportunities for and provide input into corporate communication and corporate branding including but not limited to the intranet, official website, Corporate Social Investment
Work collaboratively with Autograph to improve the standards of existing Signature products and increase the product range as and when a need is identified
Effectively manage outsourced and contracted services
Manage budgets and measure ROI’s across platforms
Requirements
Grade 12 required
Marketing degree, or related qualification is a requirement
Driver’s license
Between 4 – 7 years marketing experience in a medium sized company including the management of an insourced and outsourced marketing team
Minimum of 4 years working experience with Omni Channel, Digital, and Retail Marketing
Demonstrable experience of developing and executing a Marketing, Consumer Brand and Customer Engagement Strategy
Minimum of 3 years’ experience within the consulting, Digital Agency and consumer products industry is preferred
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