Marketing Manager: SNL24 at Media24 (Pty) Ltd

Key responsibilities:

(The primary tasks, functions, and deliverables of the role)

• Develop and implement a marketing strategy for the division that aims at actively increasing market share, specifically user registrations and subscriptions on SNL24.com
• Manage and ensure the execution of all marketing plans (strategic and tactical) for SNL24 and its associated brands both in digital and print environments
• Develop, effectively manage and execute all marketing activities around acquisition and retention campaigns and promotions to encourage registrations, subscriptions, and brand loyalty, as well as to ensure product differentiation
• Develop and sustain relationships with decisionmakers, advertisers and other relevant media
• Effectively negotiate with sponsors and partners
• Coordinate PR projects and liaise with PR companies and agencies, issue press releases when required
• Prepare monthly departmental management reports
• Compile and deliver the annual budget that supports the marketing strategy and operating plan
• Manage and attain budget objectives
• Work closely with the Sales Manager and Audience Development Teams to support the marketing strategies
• Continuously analyse markets and identify marketing-related risks and opportunities

Skills and competencies:

(The abilities that the individual needs to perform this role effectively)

• Excellent administration and planning skills
• Excellent understanding of the marketing landscape
• Excellent communication and presentation skills
• Knowledge of strategies to drive subscriptions and registrations
• Knowledge of commercial and marketing strategies
• An understanding of the SNL24 audience and their interests

Minimum Requirements

• Relevant diploma or degree in Marketing or similar
• At least 4 years’ experience as a marketing manager or similar
• Knowledge of the marketing environment
• Knowledge of the SNL24 audience and their interests, as well as those of its associated brands
• Proficiency in relevant computer packages and applications
• Solid knowledge of marketing principles and platforms
• Knowledge of how to build value for brands both online and in print