Marketing Manager at Talent Network

Marketing Manager

(Product Development focus)

The successful incumbent will be responsible for driving the growth and profitability of several product groups in a highly competitive marketplace. Furthermore, you will be responsible for the following key performance areas, which relate to new product development, strategic planning and category management function

New product development:

• Driving new product development from concept to promotion which includes the following activities:
• coordinating and launch of new product lines,
• preparation of new product costs,
• market research (price surveys, trade and competitor analysis),
• sales projections,
• budgets and promotional campaigns.
• Identify and research new product opportunities, both locally and internationally.
• Attend international trade fairs and liaise with international associates so as to keep abreast of world market trends and identify new product development opportunities.
• Oversee packaging design (briefing and co-ordination of creative work with design agencies).

Strategic product planning:

• Pricing strategies for new and existing products – support and guide National Key Accounts Managers.

Category management:

• Statistical analysis of data to assist in sales forecasts and category budgets.
• Develop and implement promotional plans to increase consumer affinity and brand awareness.
• Supporting and guiding National Key Accounts Managers with margin management and pricing strategies for new and existing products.
• Assist the Field Sales team in compiling, implementing and maintaining planograms.
• Assist field sales in implementation of merchandising strategies for new products, negotiation of shelf space, reports on competitor activity and customer returns.
• Assist field sales in implementation of merchandising strategies for new products and the negotiation of shelf space.
• Product ranging

Qualification Required

• Appropriate tertiary qualification
• Successful and demonstrable FMCG marketing experience (min 3-5 years), as well as a well-developed business and operational acumen.
• Well-schooled in strategic analysis, market trend evaluations and new product/market development.
• Experience in new product launches, brand management and project management