Marketing Manager (Trade & Brand Portfolio) at Emporium Human Capital

Qualification

• Tertiary Qualification : Business / Marketing Degree
• 10+ years OTC pharmaceutical and FMCG experience
• Proven experience as a Marketing Manager in the pharmaceutical industry, with a track record of successful marketing campaigns and business growth
• Demonstrated strategy implementation across Trade and Marketing functions
• Analytical and business acumen skills, with the ability to interpret data and translate it into actionable marketing strategies
• Excellent communication and interpersonal skills
• Strong leadership and team management abilities
• Highly organized and detail-oriented, with the ability to manage multiple projects and priorities simultaneously.

Key Job Outputs

• Achieve annual fiscal revenue targets for pharmaceutical and FMCG markets
• Manage as part of commercial leadership the OPEX (cost centres, profit centres, Advertising TT, allocated A&P) for the portfolio
• Assist in developing brand & channel strategic objectives
• Approval of marketing and channel spend according to commercial objectives
• Manage agency and business expectations
• Oversee channel strategy execution and customer conference preparations
• Approval of regulatory compliance submissions
• Assist channel with preparations of DOH submissions relating to product changes
• Sense of urgency in resolution of customer queries
• Continuous assessment of strategy implementation through infield visits
• Collaborate with cross-functional teams, including sales, product development, regulatory affairs and artwork, to ensure alignment
• and maximize marketing effectiveness
• Manage new product launches & relaunch into trade
• Liaising with creative agencies to develop above & below the line marketing material.

Core Competencies

• Knowledge of Pharmaceutical landscape
• Knowledge of FMCG landscape
• Customer and marketing data mining & analytics
• Category Management
• Marketing code
• Pharmaceutical marketing regulations
• Merchandising principles
• Agency Management
• Digital and Traditional marketing
• Pharmaceutical Laws i.e. Pricing / Marketing
• ROI Promotions.
• Enquiries